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Uniting for diversity: empowering girls through play

12 Jan 2021
All Committees
Future of Work, Education and Skills Task Force
Diversity and Inclusion Task Force

As the original girl empowerment brand, Barbie’s purpose is to inspire limitless potential in every girl. For this reason, Mattel has defined diversity and inclusion as a key component of its brand DNA. With its diverse range of dolls, Barbie aims to show young girls positive role models from all walks of life. Check out our video with Isabel Ferrer, Marketing Director EMEA, Mattel to learn more about the company’s contribution to a more inclusive society.

Diversity and inclusion are important business priorities for AmCham EU and its members. Earlier in the year we held a discussion with Helena Dalli, Commissioner for Equality, to mark the publication of our ‘Uniting for diversity: Industry contributions to a more inclusive society’ brochure. Stay tuned for more videos showcasing our companies’ contributions to diversity inclusion at our dedicated webpage!