Europe’s environmental rules have become increasingly complex, creating contradictory and duplicative requirements that undermine the EU’s competitiveness globally. With the Environmental Omnibus, the EU has an opportunity to streamline its most complex rules. Tackling overlaps, inconsistencies and excessive reporting obligations would improve legal clarity, enhance predictability and strengthen the business case for investment and the clean transition. From permitting to product sustainability, waste, chemicals and beyond, learn why clearer rules will drive Europe’s competitiveness and accelerate the green transition.

AmCham EU's consultation response in relation to the Consumer Agenda 2025-2030 calls on the Commission to streamline and harmonise consumer rules, accelerate digital product information, and provide clear EU-level guidance. Stronger action is also needed to protect consumers from counterfeit and unsafe goods while ensuring rules remain fair, future-proof and innovation-friendly.

The European Commission’s upcoming Digital Fairness Act (DFA) is a crucial moment to reinforce consumer protection without adding unnecessary regulatory layers. While the EU’s existing digital framework already addresses key issues such as dark patterns and deceptive design, inconsistent enforcement remains a challenge. A well-designed DFA must focus on regulatory coherence, legal certainty and risk-based intervention. By streamlining the rulebook and avoiding duplicative obligations, the EU can strengthen trust, preserve innovation and enhance competitiveness. Learn how a simplification-first approach can uphold digital fairness while supporting Europe’s broader goals of economic growth and digital leadership. 

On Tuesday, 20 May, AmCham EU met with Michael McGrath, European Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection. The meeting served as an introduction to AmCham EU’s work and an opportunity to hear more about the Commissioner’s current priorities. AmCham EU underlined the importance of legal certainty, proportionality and alignment across upcoming legislation. We also shared updates on our engagement with the Commission on key sustainability, digital and consumer protection files, including outreach to international partners.  

The discussion also touched on broader EU-US economic relations. A stable, open transatlantic environment that avoids barriers is essential for smooth business on both sides of the Atlantic. Representing AmCham EU were Malte Lohan, CEO and Kim Watts, Senior Policy Manager.

EU policymakers must withdraw the AI Liability Directive in order to avoid adding unnecessary complexity and uncertainty to Europe’s artificial intelligence (AI) regulatory landscape. With the recently passed Product Liability Directive already expanding liability rules to AI, AmCham EU is joining the call with other industry associations in warning that additional, overlapping measures on AI would hinder innovation and disrupt established business practices. Policymakers should instead focus on regulatory simplification, in line with the Draghi Report on Competitiveness.