On Wednesday, 9 September, AmCham EU hosted a roundtable on transatlantic consumer cooperation as a part of the European Union’s International Product Safety Week and the International Consumer Product Health and Safety Organization’s International Symposium. The discussion explored how closer EU-US cooperation could improve consumer outcomes in practice, from product safety and recalls to fair commercial practices, as the European Commission prepares to revise the Consumer Protection Cooperation framework.

The exchange began with reflections on the state of play of transatlantic consumer cooperation from Sarah Wilson, Partner and Chair of the Product Safety Practice Group, Covington; Pierre Minoves, Acting Policy Assistant, Cabinet of Commissioner McGrath, European Commission; and Léa Auffret, Director, Transatlantic Consumer Dialogue. This was followed by a discussion with leading EU and US experts, officials and AmCham EU member representatives about how improving EU-US cooperation in consumer protection can deliver benefits for businesses, consumers and regulators. Thank you to Covington for sponsoring and to Razvan Antemir (Amazon), Chair, Consumer Affairs Committee, AmCham EU for moderating.

Together with 21 other associations, AmCham EU is calling on EU policymakers to modernise product information requirements and allow regulatory information to be delivered digitally, as a complement or alternative to physical documentation. Paper-based obligations and fragmented language requirements complicate supply chains and generate unnecessary waste. Digital delivery can make information more accessible and available in consumers’ preferred languages, while supporting the EU’s simplification goals. As the Commission revises the New Legislative Framework, policymakers should establish a clear legal basis for digital product information across sectors, while preserving flexibility where physical information remains necessary across the EU. Learn more in the joint statement.

Europe’s environmental rules have become increasingly complex, creating contradictory and duplicative requirements that undermine the EU’s competitiveness globally. With the Environmental Omnibus, the EU has an opportunity to streamline its most complex rules. Tackling overlaps, inconsistencies and excessive reporting obligations would improve legal clarity, enhance predictability and strengthen the business case for investment and the clean transition. From permitting to product sustainability, waste, chemicals and beyond, learn why clearer rules will drive Europe’s competitiveness and accelerate the green transition.

AmCham EU's consultation response in relation to the Consumer Agenda 2025-2030 calls on the Commission to streamline and harmonise consumer rules, accelerate digital product information, and provide clear EU-level guidance. Stronger action is also needed to protect consumers from counterfeit and unsafe goods while ensuring rules remain fair, future-proof and innovation-friendly.

The European Commission’s upcoming Digital Fairness Act (DFA) is a crucial moment to reinforce consumer protection without adding unnecessary regulatory layers. While the EU’s existing digital framework already addresses key issues such as dark patterns and deceptive design, inconsistent enforcement remains a challenge. A well-designed DFA must focus on regulatory coherence, legal certainty and risk-based intervention. By streamlining the rulebook and avoiding duplicative obligations, the EU can strengthen trust, preserve innovation and enhance competitiveness. Learn how a simplification-first approach can uphold digital fairness while supporting Europe’s broader goals of economic growth and digital leadership.