The European Commission’s upcoming Digital Fairness Act (DFA) is a crucial moment to reinforce consumer protection without adding unnecessary regulatory layers. While the EU’s existing digital framework already addresses key issues such as dark patterns and deceptive design, inconsistent enforcement remains a challenge. A well-designed DFA must focus on regulatory coherence, legal certainty and risk-based intervention. By streamlining the rulebook and avoiding duplicative obligations, the EU can strengthen trust, preserve innovation and enhance competitiveness. Learn how a simplification-first approach can uphold digital fairness while supporting Europe’s broader goals of economic growth and digital leadership.
Digital fairness through simplification
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Industry calls for ambitious and simplified implementation of the AI Act
Together with 14 other associations, AmCham EU has signed a joint statement on the European Commission’s Digital Omnibus on AI, calling for a clear, simple and innovation-friendly implementation of the AI Act. Co-legislators should swiftly reach an agreement on an ambitious final text that keeps simplification at its core. Measures to streamline overlaps with existing EU legislation and improve legal certainty are essential, alongside targeted adjustments to ensure the framework remains practical. This includes extending grace periods for generative AI labelling requirements, ensuring greater legal clarity for AI systems entering the EU market, preserving the risk-based approach of the AI Act by exempting non high-risk systems from registration, and supporting fixed compliance deadlines for high-risk systems.
Learn how the EU can support a clear and innovation friendly framework in the joint statement.
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Reducing complexity in Europe’s digital rulebook
The EU’s digital regulatory landscape has expanded significantly in recent years. While the creation of these rules pursues important objectives, their interaction has not always been fully aligned, creating legal uncertainty and increased compliance burdens for businesses.
The European Commission’s proposals for a Digital Omnibus and the Digital Omnibus on AI Regulation Proposal (AI Omnibus) both offer opportunities to improve coherence across the EU’s digital rulebook while supporting Europe’s competitiveness in the digital economy. Both initiatives represent a positive step forward, but further refinements will be needed to ensure they fully deliver on their objectives while maintaining high standards for safety and fundamental rights.
The AI Omnibus focuses on the AI Act, while the Digital Omnibus addresses broader elements of the digital acquis, including data and cybersecurity legislation. Together, they aim to reduce fragmentation and streamline obligations across multiple frameworks. Explore below how these proposals can better support innovation and competitiveness in Europe.
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Discussing digital policy priorities with MEPs in Strasbourg
From Monday, 9 to Wednesday, 11 March 2026, AmCham EU travelled to the European Parliament in Strasbourg for a series of meetings with policymakers to discuss ongoing EU digital policy initiatives. The delegation met with members of the European Parliament, accredited parliamentary assistants and group policy advisers , to discuss priorities for the EU’s digital agenda. This includes exchanges on AI Omnibus, Digital Omnibus, Cybersecurity Act review, the Digital Networks Act and the upcoming Cloud and AI Development Act. Throughout the meetings, members emphasised the importance of urgent action to support the simplification of overlapping digital rules, strengthening cybersecurity while avoiding fragmentation in the Single Market and supporting innovation through proportionate, risk-based regulation.
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