Digital fairness through simplification
Position Paper
26 Jun 2025
Consumer affairs, Digital

The European Commission’s upcoming Digital Fairness Act (DFA) is a crucial moment to reinforce consumer protection without adding unnecessary regulatory layers. While the EU’s existing digital framework already addresses key issues such as dark patterns and deceptive design, inconsistent enforcement remains a challenge. A well-designed DFA must focus on regulatory coherence, legal certainty and risk-based intervention. By streamlining the rulebook and avoiding duplicative obligations, the EU can strengthen trust, preserve innovation and enhance competitiveness. Learn how a simplification-first approach can uphold digital fairness while supporting Europe’s broader goals of economic growth and digital leadership. 

Related items

News
9 Sep 2026

Advancing EU-US consumer protection cooperation

On Wednesday, 9 September, AmCham EU hosted a roundtable on transatlantic consumer cooperation as a part of the European Union’s International Product Safety Week and the International Consumer Product Health and Safety Organization’s International Symposium. The discussion explored how closer EU-US cooperation could improve consumer outcomes in practice, from product safety and recalls to fair commercial practices, as the European Commission prepares to revise the Consumer Protection Cooperation framework.

The exchange began with reflections on the state of play of transatlantic consumer cooperation from Sarah Wilson, Partner and Chair of the Product Safety Practice Group, Covington; Pierre Minoves, Acting Policy Assistant, Cabinet of Commissioner McGrath, European Commission; and Léa Auffret, Director, Transatlantic Consumer Dialogue. This was followed by a discussion with leading EU and US experts, officials and AmCham EU member representatives about how improving EU-US cooperation in consumer protection can deliver benefits for businesses, consumers and regulators. Thank you to Covington for sponsoring and to Razvan Antemir (Amazon), Chair, Consumer Affairs Committee, AmCham EU for moderating.

Consumer affairs
Read more
Read more about Advancing EU-US consumer protection cooperation
Position Paper
8 Sep 2026

Digitising product information across the Single Market

Together with 21 other associations, AmCham EU is calling on EU policymakers to modernise product information requirements and allow regulatory information to be delivered digitally, as a complement or alternative to physical documentation. Paper-based obligations and fragmented language requirements complicate supply chains and generate unnecessary waste. Digital delivery can make information more accessible and available in consumers’ preferred languages, while supporting the EU’s simplification goals. As the Commission revises the New Legislative Framework, policymakers should establish a clear legal basis for digital product information across sectors, while preserving flexibility where physical information remains necessary across the EU. Learn more in the joint statement.

Consumer affairs
Read more
Read more about Digitising product information across the Single Market
News
7 Jul 2026

Branching out with AI

Meta’s open-source Canopy Height Maps helped the European Commission’s Joint Research Centre improve its 2020 Global Forest Cover map, demonstrating how artificial intelligence can strengthen Europe’s ability to monitor forests and advance climate and biodiversity goals. Developed with the World Resources Institute, the maps use Meta’s DINO self-supervised computer vision model to estimate tree height from satellite imagery. This helped researchers apply the five-metre threshold used in many international forest definitions and better distinguish forests from other tree-covered land, including agricultural tree crops. The resulting product, available through the EU Forest Observatory, provides one of the most comprehensive open views of global forest cover. Read more on Invested in Europe.

Digital
Read more
Read more about Branching out with AI