Board

Kaarli H. Eichhorn is a Partner at Jones Day. He was elected Vice-Chair and Member of the Board in July 2020.

Kaarli is a member of Jones Day’s Antitrust & Competition Law Practice. He is also affiliated with the Firm’s Government Regulation Practice and is one of Jones Day’s Nordic Practice leaders. Prior to joining Jones Day he served as Global Executive Counsel – Competition Law & Policy at General Electric Company. Kaarli has worked on a significant number of high-profile and politically sensitive merger and antitrust matters globally for almost 20 years. He has substantial experience in competition law, international regulation and government affairs, including legislative advocacy, foreign investment screening and sanctions.

Kaarli has held prior leadership roles at AmCham EU for many years, including as chair of the Legal Affairs Task Force and as vice-chair of the Competition Committee. He is a prior member of the board of European Justice Forum, a former vice chair of the In-House Competition Counsel Association and member of the BusinessEurope competition committee. He is a non-governmental advisor at the International Competition Network.

Kaarli is a Swedish Advokat (member of the Swedish Bar) and a member of the Brussels Bar.  

With some 20 years’ experience in international communications, George is a specialist in driving global and regional communications programmes. He enjoys broad expertise across corporate communications, brand and reputation management, crisis comms, political communications and campaigning, strategic media relations, and B2B & B2C communications. ​

George is expert in integrated public affairs and relations campaigning, working at the nexus of public affairs and corporate reputation. He helps businesses and organisations navigate and communicate around business-critical issues, often once-in-a-lifetime events that international organisations can face. An international media expert, he has extensive experience in developing and running complex, matricised pan-European and global communications campaigns for major blue-chip companies, and also has considerable experience in corporate reputation and crisis management. ​

Before joining H+K in 2019 George was Managing Director and Head of Crisis Management at FTI Consulting in Brussels, before which he was respectively head of communications at International Post Corporation and Director of the consumer practice at Weber Shandwick Belgium. An Irish national, George holds an MSSc in European Politics from the Queen’s University of Belfast and a BA (Mod) Hons in Modern Languages from Dublin University. He has lived and worked in Argentina, Belgium, France, Germany, Ireland Italy and the UK and speaks English, French, German, Irish, Italian, Portuguese and Spanish to varying degrees of fluency. 

Victoria Main is CEO at Brussels-based advocacy and communications consultancy SEC Newgate EU (formerly Cambre Associates). She is a policy communications expert with an international mindset and a far-reaching network in Brussels and beyond. She launched SEC Newgate EU’s thriving technology practice as well as the award-winning Brussels Calling debates with leading journalists covering the EU. She supports corporates, governments and trade associations across sectors.

She joined the AmCham EU board as Member-at-Large (Lawyer/Consultant) in June 2021. She is also a member of the Marketing and Communications Group.

Previously head of global media relations at Nokia, Victoria has extensive international experience both in communications and journalism. She had a prior role as head of media at FTI Consulting in Brussels.

Victoria began her career as a journalist, most recently with Reuters in London, but also in Brussels, Hong Kong, Milan, Paris and Wellington. She grew up on a back-country sheep station in New Zealand and also holds French nationality.