Simplification

Clearer regulation supporting growth and innovation.

For American businesses in Europe – 84% of which cite the EU’s regulatory burden as a primary barrier to further investment in the region – simplification is an opportunity to realign EU legislation with the foundational principles of only acting at EU-level when it brings clear value and ensuring rules are limited to what is necessary. Over the past years, the EU has introduced more and more unclear, duplicative and prescriptive regulation that has a disproportionate impact on businesses. A simplified regulatory environment should still ensure the EU's goals are met, but just in a manner that is predictable and practical for companies. 

AmCham EU recommends six principles to ensure simplification by design for upcoming legislation and the streamlining of existing legislation. When combined with systematic competitiveness checks, focusing on these areas will help the EU deliver speed and flexibility and reduce regulatory burdens for companies operating in the region.

Six principles to guide simplification across all sectors

Avoid overly prescriptive rules

Regulation should be focused on creating ways to achieve policy objectives that don’t depend on rigid compliance mechanisms. To encourage investment and innovation, the EU should reduce obligations that disproportionately hinder business operations.

Streamline regulatory obligations

Regulation should be predictable and practically feasible for companies to implement. For example, abolishing overlapping or duplicative regulations; or enabling ‘single agency’ reporting so that companies only have to produce one report for one authority on similar matters.

Prioritise enforcement and implementation

Before introducing any new directives or regulations that are similar or parallel to existing regulatory frameworks, the Commission should take stock of whether existing frameworks are being properly enforced and implemented, with all necessary guidelines in place.

Reinforce the Single Market

EU regulation must ensure greater harmonisation across Member States. Where legislation is necessary, it should avoid a patchwork of differing national or regional frameworks.

Pause enforcement during revisions

While simplification is underway, businesses should not be made to comply with legislation that could materially change. Compliance with regulatory requirements requires costly investments from companies that diverts resources away from core business operations.

Strengthen international regulatory cooperation

Many EU regulatory frameworks have significant implications for global business operations and compliance. Simplification gives EU policymakers an opportunity to find regulatory alignment with other countries and avoid significant conflicts that create complexity for businesses with a global footprint.

Simplification advocacy

News
19 Jun 2026

Examining Europe’s AI ambitions with the Cypriot Presidency of the Council of the EU

How can Europe strengthen its digital resilience while remaining open to the partnerships that drive AI innovation? On Wednesday, 17 June, Malte Lohan, CEO, AmCham EU, addressed this at a conference organised by the Cypriot Presidency of the Council of the EU in Nicosia, Cyprus. Discussions focused on how Europe can build a more resilient digital ecosystem while remaining an attractive destination for investment and innovation. Mr Lohan underlined that secure supply chains and trusted partnerships are essential to Europe’s AI competitiveness. He also highlighted the role of US businesses as committed partners in helping Europe build and compete globally, while stressing the need for balanced policies that strengthen resilience and give companies the confidence to invest in Europe.

Presidency
Digital
Simplification
Read more
Read more about Examining Europe’s AI ambitions with the Cypriot Presidency of the Council of the EU
News
10 Jun 2026

AmCham EU’s senior business leaders urge greater predictability for investment

Predictability in EU-US relations, Europe’s competitiveness agenda and the future of the Single Market were centre stage during AmCham EU’s Executive Council Spring Plenary on Monday, 8 and Tuesday, 9 June. Our senior business leaders met with EU, US and Member State policymakers to discuss the pressures shaping investment decisions in Europe. The group engaged with the following officials: Tomas Baert, Trade Adviser in the Cabinet of European Commission President Ursula von der Leyen; Thomas Hans Ossowski, German Ambassador to the EU; Andrius Kubilius, European Commissioner for Defence and Space; Roberta Metsola, President of the European Parliament and Andrew Puzder, US Ambassador to the EU.

Simplification
Transatlantic
Industry
Read more
Read more about AmCham EU’s senior business leaders urge greater predictability for investment
Blog
2 Jun 2026

Simplification is moving. But EU policy still hasn’t seen the complete mindset shift it needs.

Authored by Malte Lohan, CEO, AmCham EU

Simplification
Read more
Read more about Simplification is moving. But EU policy still hasn’t seen the complete mindset shift it needs.

Other topics

Corporate sustainability
Digital
Environment