From Wednesday, 13 September to Friday, 15 September, an AmCham EU delegation visited Geneva, Switzerland to take part in the World Trade Organization’s (WTO) Public Forum. During the trip, delegates met with representatives from a wide range of WTO members to discuss the need for an open and rules-based trade system, WTO reform and the extension of the e-commerce moratorium, among other key topics. The trip was capped off with a panel organised by AmCham EU, focusing on the difference between legitimate environmental policies and green protectionism.
Fostering global trade and green solutions at the WTO Public Forum
From Wednesday, 13 September to Friday, 15 September, an AmCham EU delegation visited Geneva, Switzerland to take part in the World Trade Organization’s (WTO) Public Forum. During the trip, delegates met with representatives from a wide range of WTO members to discuss the need for an open and rules-based trade system, WTO reform and the extension of the e-commerce moratorium, among other key topics. The trip was capped off with a panel organised by AmCham EU, focusing on the difference between legitimate environmental policies and green protectionism.

The panel was moderated by Bryce Baschuk, World Trade Reporter, Bloomberg News, and attendees heard from Emanuele Frezza, (UPS Europe) Vice-Chair, Trade Committee and Transatlantic Task Force, AmCham EU; Syahril Syazli Ghazali, Ambassador, Permanent Mission of Malaysia to the WTO; Hiddo Houben, Deputy Head of EU Delegation to the WTO; and Colette van der Ven, Founder and Director, TULIP Consulting. Throughout the event, AmCham EU delegates met with the EU Ambassador to the WTO, João Aguiar Machado, the Deputy Director-General of WTO, Angela Ellard, and Singapore Ambassador to the WTO, Tan Hung Seng, as well as representatives from the US, Indonesia, Canada, Guatemala and Japan.
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No further delays: the EU-Mercosur FTA is vital for a stronger Europe
The European Council’s decision to postpone its vote on concluding the EU-Mercosur free trade agreement (FTA) is a missed strategic opportunity that threatens the EU’s credibility as a reliable partner. After more than 20 years of negotiations, the EU is once again delaying one of its most ambitious and strategic trade agreements.
The EU-Mercosur FTA’s economic benefits are clear. At a time when strengthening competitiveness, economic growth and partnerships should be paramount, the FTA provides access to a market of 284 million consumers – reducing tariff and non-tariff barriers and supporting integrated supply chains.
Beyond its economic benefits, the EU-Mercosur FTA is also an important geopolitical tool. It would anchor a long-term strategic partnership with a key region and reinforce the EU’s role as a credible advocate of rules-based trade. Amid heightened geopolitical rivalry, postponement weakens the EU’s standing and its ability to conclude ambitious FTAs elsewhere.
The EU cannot afford further delays. The EU-Mercosur FTA is vital for the region’s competitiveness, resilience and global credibility. The European Council must promptly return to this file and conclude this FTA in January.
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Advocating for open, rules-based trade in Strasbourg
On Tuesday, 25 and Wednesday, 26 November 2025, AmCham EU travelled to the European Parliament in Strasbourg, France. Over the two-day programme, the delegation met with nearly a dozen MEPs and advisors for an exchange on the future of EU trade policy. Discussions centred on the importance of transatlantic cooperation, the ratification of the EU-Mercosur agreement and the implementation of the EU-US Framework Agreement. Members underlined the need for an ambitious EU trade agenda that ensures market access, reduces tariff and non-tariff barriers and strengthens the resilience of European industry. The delegation also called for a swift adoption of the Commission’s proposal on tariff reduction on US industrial goods and reiterated the importance of a pragmatic, forward-looking transatlantic agenda that promotes predictability and economic security.
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Examining where transatlantic trade goes from here with POLITICO
At the POLITICO Competitive Europe Summit, Malte Lohan, CEO, AmCham EU reiterated the need for swift implementation of the EU-US Framework Agreement and renewed its call for greater simplification of EU rules. Mr Lohan expressed cautious support for the deal, noting its role in avoiding damaging escalation and restoring a degree of predictability. He also underscored the importance of reducing regulatory burdens, highlighting simplification as a strategic priority for competitiveness. With the priority now on timely tariff reductions, regulatory cooperation and simplification, find out how our members see the deal evolving.
Mr Lohan was joined by Matthias Jørgensen, Head of Unit, USA and Canada, Directorate-General for Trade, European Commission and Jovita Neliupšienė, EU Ambassador to the US
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