Excelling in the world of digital

Communications strategies in Brussels are becoming more creative by the minute. With increased activity on digital platforms, it can be difficult for associations to rise above the noise. However, each year there are a number of campaigns that stand out from the rest. Enter the SEC Newgate EU European Associations Digital Report, which dives into the top digital campaigns among the most influential associations in Brussels. AmCham EU is pleased to share that our #Transatlantic2021 campaign is among the selected, highlighting how we were able to tell the powerful story of the transatlantic partnership to a global audience in creative ways. Read more in the full report.

News
10 Apr 2022
Excelling in the world of digital

Communications strategies in Brussels are becoming more creative by the minute. With increased activity on digital platforms, it can be difficult for associations to rise above the noise. However, each year there are a number of campaigns that stand out from the rest. Enter the SEC Newgate EU European Associations Digital Report, which dives into the top digital campaigns among the most influential associations in Brussels. AmCham EU is pleased to share that our #Transatlantic2021 campaign is among the selected, highlighting how we were able to tell the powerful story of the transatlantic partnership to a global audience in creative ways. Read more in the full report.

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Industrial Accelerator Act: keeping Europe competitive and open to investment

The Industrial Accelerator Act will be a key test of whether the EU can strengthen industrial competitiveness while advancing decarbonisation. With significant pressure already weighing on businesses in Europe, from high energy costs and supply chain disruptions to unnecessary red tape and intensifying global competition, getting that balance right matters. If Europe fails to send clear signals that it remains a predictable place to invest, capital will go elsewhere.

AmCham EU supports the objectives of the IAA, but its success will depend on how it is designed. A central question in the debate is how ‘European preference’ should be approached. Strengthening Europe’s economic resilience and security is a legitimate objective. However, an approach that creates uncertainty for companies from partner countries, particularly by leaving key decisions to secondary legislation, risks undermining investment and limiting access to the technologies needed for the transition.

The focus should instead be on providing clarity early and rewarding companies that create real EU-added value through manufacturing, R&D, skills and emissions reductions. Learn more in our full paper.

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Discussing environment policy priorities with policymakers in Finland

From Monday, 13 to Wednesday, 15 April, AmCham EU travelled to Helsinki for a series of meetings with Finnish stakeholders on the future of EU environment policy. In discussions with representatives from the Finnish Ministry of Economic Affairs and Employment, the Ministry of the Environment, the European Chemicals Agency and Members of the Finnish Parliament, the delegation examined how the EU can pursue its environmental objectives and support competitiveness by delivering long-term simplification in environmental policies.

Across the meetings, one theme was evident. Europe’s environmental legislation must be more coherent and efficient across the Single Market. Members emphasised that simplification is not about lowering standards, but about avoiding unnecessary complexity while preserving a high level of environmental and human health protection and building the business case for investment in sustainable frameworks such as Circular Economy. As the EU takes forward its next environment policy initiatives, the priority should be a framework that combines ambition with legal certainty, supports investment and delivers practical outcomes across Europe.

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Navigating Europe’s defence landscape

On Wednesday, 16 April, AmCham EU met with Michael J. Vaccaro, Acting Principal Deputy Assistant Secretary, Bureau of Political-Military Affairs, Directorate of Defense Trade Controls, US Department of State. The exchange with members focused on transatlantic defence industrial cooperation, regulatory issues shaping European Defence Markets and the ability of US companies to support European rearmament. Malte Lohan, CEO, AmCham EU also highlighted the importance of an open policy environment across the Atlantic to support cooperation and enable companies to contribute to Europe’s security and defence industrial base.

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