EMPOWER HER: advancing female empowerment across the Atlantic

On Monday, 9 May, Susan Danger, CEO, AmCham EU signed the EMPOWER HER declaration on behalf of AmCham EU and the network of AmChams in Europe during a meeting with Diane Farrell, Deputy Under Secretary for International Trade in Washington, DC. The EMPOWER HER initiative, announced by Gina M. Raimondo, US Secretary of Commerce at AmCham EU’s Transatlantic Conference in March, aims to promote the role of women in international business and trade. It will explore ways to encourage US and European companies to support women owned and operated exporters and business interests abroad.

News
8 May 2022
EMPOWER HER: advancing female empowerment across the Atlantic

AmCham EU, the network of AmChams in Europe and the US Department of Commerce will work together to develop strategies and implement activities under EMPOWER HER, such as:

  • Establishing a partnership agreement for the initiative to advance women’s economic empowerment and gender equality in international trade;

  • Exploring ways to encourage US and European companies to engage in efforts to advance a more diverse and inclusive workplace that supports women, including women-owned and operated US exporters and US business interests abroad;

  • Identifying opportunities to improve the business environment for women, including access to e-commerce tools; and

  • Identifying opportunities and mechanisms to increase awareness of available trade, investment, and export related services, programs, and overseas events.

You can learn more about the initiative on the dedicated website.

###

About the International Trade Administration

The International Trade Administration (ITA) at the US Department of Commerce plays a key role in promoting US exports and providing resources for American companies competing in the global marketplace. ITA has more than 2,200 employees assisting US exporters in more than 100 US cities and 75 markets worldwide. For more information on ITA visit www.trade.gov.

About the American Chamber of Commerce to the European Union

The American Chamber of Commerce to the EU (AmCham EU) speaks for its member companies committed to Europe on trade, investment and competitiveness issues. It aims to ensure a growth-orientated business and investment climate in Europe. AmCham EU facilitates the resolution of transatlantic issues that impact business and plays a role in creating better understanding of EU and U.S. positions on business matters. For more information, please visit www.amchameu.eu.

Related items

Position Paper
25 Sep 2026

Closing the gap between customs and VAT rules

The reform of the Union Customs Code changes who is treated as the ‘importer’ when a non-EU company uses an indirect customs representative. That creates a problem under the EU VAT Directive, which links import VAT deduction to being identified as the importer or consignee. In practice, the non-EU company may no longer meet that requirement, while the customs representative may not qualify for the deduction either.

That could leave import VAT irrecoverable and create uncertainty for businesses using established import models. The Commission should ensure that the non-EU principal can still be identified in customs data for VAT purposes and fix the mismatch between the UCC and the VAT Directive.

Learn more about what changes are needed to keep import VAT deductibility workable under the new customs framework.

Read more about Closing the gap between customs and VAT rules
Position Paper
24 Sep 2026

Gold-plating in practice

"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.

Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.

The paper highlights four key findings:

  • Divergence between Member States is often a bigger cost driver than any single regulatory requirement.

  • Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.

  • Minimum-harmonisation legislation can still create significant Single Market fragmentation.

  • Gold-plating occurs at both national and sub-national levels.

The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.

Simplification
Read more
Read more about Gold-plating in practice
News
23 Sep 2026

Europe in a new era of global competition

On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.

Industry
Simplification
Read more
Read more about Europe in a new era of global competition