Joris Pollet is currently Managing Director Government Relations Europe for the Procter & Gamble Company. He is based in Brussels. He has been leading Government Relations for P&G in Asia based in Singapore in 2008-2013 and India, Middle, East & Africa in 2013-2017. Joris has extensive experience on a broad range of policy areas and represents P&G in various industry associations. Currently he serves on the boards of the World Federation of Advertisers, AmCham EU and the European Advertising Standards Alliance. He is also Vice Chair of the Consumer Committee at the European Branded Goods Association and member of Partner Advisory Group at World Economic Forum.