Transatlantic business outlook following the EU-US Framework Agreement

A new survey of American companies in Europe shows that, despite lingering pessimism, the July EU-US Framework Agreement is seen as having helped stabilise the outlook for transatlantic trade and investment. Nearly half (46%) of respondents still expect the relationship to worsen, but this is down sharply from 89% in the last survey, conducted in January 2025.  

Following the Turnberry deal, more companies now foresee stability (33%, up from 9%), suggesting the deal is viewed as having averted further deterioration in EU-US relations. Optimism has also risen tenfold, with 21% anticipating improvement, compared with just 2% in January. The findings contrast with the political debate surrounding the Framework Agreement, which has been marked by vocal opposition in the European Parliament and in certain EU Member States.

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