AmChams in Europe webinar on the COVID-19 crisis and economic recovery

Last week, on Friday, 3 July, the AmChams in Europe network hosted the second live webinar on the topic of The COVID-19 crisis and economic recovery – How is business across Europe and Eurasia responding to these challenges? The discussion during the panel focused on the current reality for business around the world as well as the steps needed for economic recovery. 

The panelists included 4 members from AmChams across Europe and wider Europe:

  • Maxime Bureau, Director for Government Affairs & Sustainability for Europe, the Middle East and Africa, 3M and Chairman, AmCham EU. 

  • Malin Parkler, Country Manager, Pfizer, Chair, AmCham Sweden; 

  • Leonid Tarasov, Country Manager, Delta Airlines, Board member, AmCham Russia; 

  • Ruza Tomic Fontana, General Manager, Coca-Cola HBC for Croatia, Bosnia-Herzegovina and Slovenia, President, AmCham Croatia.

The event was moderated by Susan Danger, CEO of AmCham EU in her capacity as Chair of AmChams in Europe.

News
8 Jul 2020
AmChams in Europe  webinar on the COVID-19 crisis and economic recovery

The panelists detailed the challenges and opportunities for their companies and their respective countries in the face of the pandemic. One word was repeated by every single panelist: trust. Panelists concluded that due to the current situation there is a lack of predictability and certainty, therefore, the role of every employer, government, business and every citizen is to work towards the common goal of strong economic recovery.

We would like to thank all the panelists for the engaging discussion and AmCham Slovenia as the AmChams in Europe Secretariat for hosting this event. 

Related items

Position Paper
25 Sep 2026

Closing the gap between customs and VAT rules

The reform of the Union Customs Code changes who is treated as the ‘importer’ when a non-EU company uses an indirect customs representative. That creates a problem under the EU VAT Directive, which links import VAT deduction to being identified as the importer or consignee. In practice, the non-EU company may no longer meet that requirement, while the customs representative may not qualify for the deduction either.

That could leave import VAT irrecoverable and create uncertainty for businesses using established import models. The Commission should ensure that the non-EU principal can still be identified in customs data for VAT purposes and fix the mismatch between the UCC and the VAT Directive.

Learn more about what changes are needed to keep import VAT deductibility workable under the new customs framework.

Read more about Closing the gap between customs and VAT rules
Position Paper
24 Sep 2026

Gold-plating in practice

"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.

Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.

The paper highlights four key findings:

  • Divergence between Member States is often a bigger cost driver than any single regulatory requirement.

  • Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.

  • Minimum-harmonisation legislation can still create significant Single Market fragmentation.

  • Gold-plating occurs at both national and sub-national levels.

The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.

Simplification
Read more
Read more about Gold-plating in practice
News
23 Sep 2026

Europe in a new era of global competition

On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.

Industry
Simplification
Read more
Read more about Europe in a new era of global competition