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World IP Day 2021: why intellectual property matters
Imitation is the sincerest form of flattery, so they say. But for the 55% of SMEs in the EU who report copying by competitors as a major threat to their business, flattery is scant recompense. That is why more companies invest in IP rights to protect the core value of their business. For World IP Day, Benjamin Neyt (LVMH), Chair, Intellectual Property Committee, shared more on why IP matters.