Transatlantic relations beyond the EU: The role of AmChams in Europe

As of Wednesday, 1 January 2020, Susan Danger has been confirmed Chair of the AmChams in Europe network for the 2020-2022 period. AmChams in Europe is an umbrella organisation that encompasses 45 AmChams from 43 countries across Europe. AmCham EU is one of the members of this network. The position of Chair is a rotating post, with a two-year tenure. Susan takes over from Patrik Mikkelsen of AmCham The Netherlands after his tenure came to an end at the end of 2019.

Read Susan's latest LinkedIn article on her new position as Chair of AmChams in Europe. 

News
10 Feb 2020
Transatlantic relations beyond the EU: The role of AmChams in Europe

AmChams in Europe is a platform for the chambers to exchange best practices. They meet twice a year – once in Europe and once in the US. The principal aim of the organisation is to share information and knowledge among the membership, as each chamber works independently towards the common goal of representing transatlantic business interests in their respective jurisdictions.

AmChams in Europe is a useful network to reinforce the efforts of individual AmChams. Some of the ways in which the network does this are: the coordination across the network of AmChams in the publication of certain materials, the development of toolkits, and sharing of good practices and lessons learnt in advocacy. The network has also served the purpose of sharing contacts for the organisation of high-level meetings or speakers for events.

Susan’s uptake of this second role is a great opportunity, both for her in a personal and professional capacity, and for AmCham EU. Given that Susan has already played an active role in the network for 17 years, she aims to fully utilise the knowledge, relationships and contacts she has developed to date. Susan looks forward to working with her colleagues across the network and in particular with AmCham Slovenia, the current host of the AmChams in Europe Secretariat.

In a challenging global context that has seen the multilateral, rules-based order come under threat from the re-emergence of tariff wars, which serve to fracture trade flows across borders, it is more important than ever for businesses to speak out with a strong voice. AmChams in Europe is the ambassador for transatlantic businesses invested in the EU and wider Europe. In collaboration with other Chambers, we can continue to shape the voice of business, providing a positive message about the importance of global trade. Storytelling must gain equal footing with fact-based advocacy, in order to win the hearts and minds of the wider public. By sharing experiences, and learning from each other, the AmChams in Europe network is a great resource to elaborate, share and amplify such positive messages. We look forward to the next two years and the opportunities that they can bring.

Related items

Position Paper
25 Sep 2026

Closing the gap between customs and VAT rules

The reform of the Union Customs Code changes who is treated as the ‘importer’ when a non-EU company uses an indirect customs representative. That creates a problem under the EU VAT Directive, which links import VAT deduction to being identified as the importer or consignee. In practice, the non-EU company may no longer meet that requirement, while the customs representative may not qualify for the deduction either.

That could leave import VAT irrecoverable and create uncertainty for businesses using established import models. The Commission should ensure that the non-EU principal can still be identified in customs data for VAT purposes and fix the mismatch between the UCC and the VAT Directive.

Learn more about what changes are needed to keep import VAT deductibility workable under the new customs framework.

Read more about Closing the gap between customs and VAT rules
Position Paper
24 Sep 2026

Gold-plating in practice

"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.

Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.

The paper highlights four key findings:

  • Divergence between Member States is often a bigger cost driver than any single regulatory requirement.

  • Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.

  • Minimum-harmonisation legislation can still create significant Single Market fragmentation.

  • Gold-plating occurs at both national and sub-national levels.

The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.

Simplification
Read more
Read more about Gold-plating in practice
News
23 Sep 2026

Europe in a new era of global competition

On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.

Industry
Simplification
Read more
Read more about Europe in a new era of global competition