TBIC 2020: AmCham EU CEO offers perspectives on transatlantic economic relations

Out of crisis comes opportunity. An opportunity for the EU and the US to return our economies to strong, sustainable economic growth. That was the message that Susan Danger, CEO, AmCham EU and her fellow panellists Nancy McLernon, President & CEO, Global Business Alliance; Markus Beyrer, Director General, BusinessEurope; and Peter Chase, Senior Fellow, German Marshall Fund of the US, imparted on their audience at the Transatlantic Business Investment Conference on Tuesday, 17 November 2020. Matthias Beier, President, Transatlantic Business and Investment Council chaired the panel discussion, titled ‘State of play: transatlantic economic relations and FDI trends.’

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17 Nov 2020
TBIC 2020: AmCham EU CEO offers perspectives on transatlantic economic relations

Susan opened by impressing upon the panel AmCham EU’s two key priorities: the long-term economic recovery in light of the COVID-19 pandemic and the strengthening and deepening of the transatlantic relationship. Asked about the impact of the outcome of the US election on the relationship, Susan warned that we should expect no return to the status quo ante. A fundamental shift in narrative has led trade to become highly politicised. In the US, the domestic context would likely take precedent over the transatlantic alliance, she opined. Given this, Europe should grasp the opportunity to step up and take on more of a lead role in global affairs, as the US wants to see a strong Europe. On trade relations, she identified that the US and the EU should seek to make incremental progress on areas of commonality, including sustainability and digital transformation.

On the challenges and opportunities that the COVID-19 pandemic has presented, Susan pointed to the initial lack of coordination in the EU’s response to the outbreak, which led the Single Market to the brink of disintegration. However, she highlighted that the pandemic has brought into sharp relief the need for cross-border cooperation and the realisation that global problems require global solutions. Given this realisation, she noted her concern for the rise to prominence of the concept of ‘strategic autonomy’ in the EU and what this might mean for US companies with large European footprints. She reinforced her call for cooperation between the US and the EU to face up to global societal challenges – reminding us that the US and the EU thrive together. 

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Tech Sovereignty Package: positive steps for energy resilience, but a risky gamble for digital competitiveness

This week the European Commission unveiled its Tech Sovereignty Package. While the Package’s energy proposals mark a significant step forward for EU energy resilience, the Cloud and AI Development Act (CADA) proposal overlooks the reality of global technology supply chains and introduces significant legal uncertainty and fragmentation for businesses.

The central question for the Tech Sovereignty Package is how to build resilience without undermining competitiveness. Concerns around overdependence on a limited number of providers, the risk of external disruption to service continuity and the long-term position of the EU’s digital industries are all legitimate. However, greater sovereignty will only be sustainable if it is built on a competitive, diverse and innovative digital ecosystem. The technologies that underpin the global digital economy are developed through highly international supply chains, with innovation spread across multiple markets.

Viewed through this lens, the individual proposals in the Package vary in the extent to which they reinforce resilience while preserving openness and competitiveness. In particular, the proposed CADA risks discriminating against providers that rely on global supply chains – both those based in Europe and those in third countries – even where they offer superior resilience.

‘An origin-based approach is too blunt for such a complex global market’, said Malte Lohan, CEO of the American Chamber of Commerce to the European Union, commenting on the Package.

‘A more credible path to achieving greater resilience and control in such an interconnected landscape is to define sovereignty in terms of outcomes: secure and reliable technologies, customer choice, strong safeguards against undue interference and a business environment that supports investment and growth. That points to a risk-based framework where the EU is open to working with trusted partners. This trust should be assessed on the basis of objective standards rather than origin alone’, Mr Lohan added.

Last year alone, US technology firms operating in Europe and their supply chains supported €1.0 trillion in EU GDP, equivalent to 5.4% of total output. The scale of this contribution underscores the need for the EU to preserve an open environment with legal clarity and proportionality in any restrictions or safeguards that would impact commercial operations.

The Package’s Strategic Roadmap for Digitalisation and AI in energy is a positive step that could help unlock the benefits of digitalisation for Europe’s energy needs, enabling faster and more flexible grids. Digitalisation provides new opportunities to strengthen the reliability and resilience of energy systems. If executed well, the roadmap could support the growing demand of Europe’s digital and AI sectors for low-carbon energy.

Ultimately, the importance of the Tech Sovereignty Package extends well beyond the technology sector itself. Manufacturers, healthcare and life sciences, financial services, mobility, energy and retail all increasingly depend on access to advanced digital technologies to innovate and compete. For the Tech Sovereignty Package to support these sectors, it must ensure companies in Europe continue to benefit from economic openness.

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