Sustainable consumption for the green transition
Promoting sustainable consumption and protecting consumers from unfair business practices will be key building blocks for successfully transitioning to a green future. The European Commission's Proposal for a Directive on empowering consumers for the green transition can ensure that consumers are able to fully participate in the circular economy. Clear regulatory definitions of sustainability standards coupled with the elimination of greenwashing and early planned obsolescence can go a long way toward improving the proposal. Read our full position paper here.

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Advancing EU-US consumer protection cooperation
On Wednesday, 9 September, AmCham EU hosted a roundtable on transatlantic consumer cooperation as a part of the European Union’s International Product Safety Week and the International Consumer Product Health and Safety Organization’s International Symposium. The discussion explored how closer EU-US cooperation could improve consumer outcomes in practice, from product safety and recalls to fair commercial practices, as the European Commission prepares to revise the Consumer Protection Cooperation framework.
The exchange began with reflections on the state of play of transatlantic consumer cooperation from Sarah Wilson, Partner and Chair of the Product Safety Practice Group, Covington; Pierre Minoves, Acting Policy Assistant, Cabinet of Commissioner McGrath, European Commission; and Léa Auffret, Director, Transatlantic Consumer Dialogue. This was followed by a discussion with leading EU and US experts, officials and AmCham EU member representatives about how improving EU-US cooperation in consumer protection can deliver benefits for businesses, consumers and regulators. Thank you to Covington for sponsoring and to Razvan Antemir (Amazon), Chair, Consumer Affairs Committee, AmCham EU for moderating.
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Digitising product information across the Single Market
Together with 21 other associations, AmCham EU is calling on EU policymakers to modernise product information requirements and allow regulatory information to be delivered digitally, as a complement or alternative to physical documentation. Paper-based obligations and fragmented language requirements complicate supply chains and generate unnecessary waste. Digital delivery can make information more accessible and available in consumers’ preferred languages, while supporting the EU’s simplification goals. As the Commission revises the New Legislative Framework, policymakers should establish a clear legal basis for digital product information across sectors, while preserving flexibility where physical information remains necessary across the EU. Learn more in the joint statement.
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Industry calls for stable and evidence-based implementation of the Single-Use Plastic Directive
Together with nine other associations, AmCham EU has signed a joint statement on the evaluation of the Single-Use Plastic Directive (SUPD), calling on EU institutions to avoid reopening the Directive. A revision at this stage would create uncertainty for operators and could also increase costs and deepen fragmentation across the Single Market. Several SUPD provisions are not yet in place. Data on implementation remain limited, making it too early to assess whether the Directive is meeting its objectives. The statement also underlines the need to address gaps in transposition and enforcement. It warns against overlaps with EU legislation such as the Ecodesign Regulation, the Packaging and Packaging Waste Regulation and the Circular Economy Act. Learn how the EU can support certainty and the Single Market in the joint statement.
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