Statement on the Product Liability Directive

In European courts, the burden of proof for any claim generally rests on the party who makes the claim in question. This is a vital part of our European civil justice system. Proof of the facts necessary to establish a cause of action will typically rest on a plaintiff, whilst proof of defense will lie on the defendant. The proposal to review the Directive on liability for defective products (Product Liability Directive (PLD) includes several important reforms which will improve the product liability framework for consumers and business alike.

News
5 Oct 2023
Consumer affairs
Statement on the Product Liability Directive

The American Chamber of Commerce to the European Union (AmCham EU) supports many of the changes to the PLD which we believe could improve legal clarity and the functioning of the internal market.

AmCham EU is, however, deeply concerned about the impact that a potential reversal of the burden of proof rule in the PLD would have. If implemented, this would entail a radical and unwarranted change to a fundamental principle of EU law where the interests of plaintiffs and defendants to date have been appropriately balanced.

More importantly, such a radical change when coupled with recent and pending changes to European judicial rules would be particularly harmful to the European economy, to the EU’s investment climate and to European consumers and businesses alike.

We see the unfortunate development of a US-style ‘class action’ culture being enabled in Europe. Compensation - that should flow to European consumers to whom genuine harm has been caused by businesses - is gradually channeled as profits to newly established plaintiff law firms and litigation funding companies instead.

It is important that EU law-makers focus on effective consumer redress measures, whilst eliminating the emergence of US-style abusive litigation in Europe. The reversal of the burden of proof rule in the PLD would inevitably contribute to such a negative development. It could cause businesses to opt for early settlements solely because of the cost and risk inherent to litigation, rather than proper investigations of the root cause of potentially defective products.

We urge the European Parliament and the Member States to protect the burden of proof as an important principle of EU law and to oppose the emergence of abusive litigation in Europe, which has the potential of causing great harm to European and U.S. companies alike, as well as European consumers.

For more information, please find a link to AmCham EU’s position paper here and a joint industry letter here.  

Related items

News
9 Sep 2026

Advancing EU-US consumer protection cooperation

On Wednesday, 9 September, AmCham EU hosted a roundtable on transatlantic consumer cooperation as a part of the European Union’s International Product Safety Week and the International Consumer Product Health and Safety Organization’s International Symposium. The discussion explored how closer EU-US cooperation could improve consumer outcomes in practice, from product safety and recalls to fair commercial practices, as the European Commission prepares to revise the Consumer Protection Cooperation framework.

The exchange began with reflections on the state of play of transatlantic consumer cooperation from Sarah Wilson, Partner and Chair of the Product Safety Practice Group, Covington; Pierre Minoves, Acting Policy Assistant, Cabinet of Commissioner McGrath, European Commission; and Léa Auffret, Director, Transatlantic Consumer Dialogue. This was followed by a discussion with leading EU and US experts, officials and AmCham EU member representatives about how improving EU-US cooperation in consumer protection can deliver benefits for businesses, consumers and regulators. Thank you to Covington for sponsoring and to Razvan Antemir (Amazon), Chair, Consumer Affairs Committee, AmCham EU for moderating.

Consumer affairs
Read more
Read more about Advancing EU-US consumer protection cooperation
Position Paper
8 Sep 2026

Digitising product information across the Single Market

Together with 21 other associations, AmCham EU is calling on EU policymakers to modernise product information requirements and allow regulatory information to be delivered digitally, as a complement or alternative to physical documentation. Paper-based obligations and fragmented language requirements complicate supply chains and generate unnecessary waste. Digital delivery can make information more accessible and available in consumers’ preferred languages, while supporting the EU’s simplification goals. As the Commission revises the New Legislative Framework, policymakers should establish a clear legal basis for digital product information across sectors, while preserving flexibility where physical information remains necessary across the EU. Learn more in the joint statement.

Consumer affairs
Read more
Read more about Digitising product information across the Single Market
Position Paper
23 Oct 2025

Consultation response: Digital Fairness

Consumer affairs
Digital
Read more
Read more about Consultation response: Digital Fairness