3M is investing in vocational education and skills development across Europe, underscoring its commitment to building an inclusive, future-ready workforce. As the Main Skills Sponsor of EuroSkills 2025, held in Herning, Denmark, the company supported around 600 young apprentices and students from 33 countries as they showcased their talents across 38 skill areas, in everything from mechatronics to health and social care. By providing innovative products, solutions and technical expertise, 3M empowered participants to tackle complex challenges, while developing practical capabilities and connecting with leading companies and prestigious education and training institutions. Through its partnership with EuroSkills, the company is helping strengthen Europe’s skills ecosystem and equip the next generation with the tools needed to succeed in a rapidly evolving labour market. Learn how initiatives like 3M’s are shaping Europe’s workforce on Invested in Europe.
Sponsoring the skills of success

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Branching out with AI
Meta’s open-source Canopy Height Maps helped the European Commission’s Joint Research Centre improve its 2020 Global Forest Cover map, demonstrating how artificial intelligence can strengthen Europe’s ability to monitor forests and advance climate and biodiversity goals. Developed with the World Resources Institute, the maps use Meta’s DINO self-supervised computer vision model to estimate tree height from satellite imagery. This helped researchers apply the five-metre threshold used in many international forest definitions and better distinguish forests from other tree-covered land, including agricultural tree crops. The resulting product, available through the EU Forest Observatory, provides one of the most comprehensive open views of global forest cover. Read more on Invested in Europe.
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Advancing skills for Europe’s AI transition
On Tuesday, 30 June, AmCham EU hosted a roundtable exploring strategies for preparing Europe’s workforce for the age of artificial intelligence (AI). Members and policymakers analysed how AI is changing roles across sectors and how employers, governments and education providers can respond. Joined by Idoia Mendia, MEP (ES, S&D) and Mario Nava, Director-General, Directorate-General for Employment, Social Affairs and Inclusion, European Commission, the conversation focused on digital and data skills, as well as expanding AI literacy across organisations. Participants also discussed reskilling and public-private cooperation to support a more inclusive labour market. In addition, members shared best practices from their companies and pointed to the need for policy frameworks that support lifelong learning and skills-based hiring. As AI becomes part of everyday work, Europe must close the skills gap to strengthen competitiveness and prepare people for the future of work.
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Examining Europe’s AI ambitions with the Cypriot Presidency of the Council of the EU
How can Europe strengthen its digital resilience while remaining open to the partnerships that drive AI innovation? On Wednesday, 17 June, Malte Lohan, CEO, AmCham EU, addressed this at a conference organised by the Cypriot Presidency of the Council of the EU in Nicosia, Cyprus. Discussions focused on how Europe can build a more resilient digital ecosystem while remaining an attractive destination for investment and innovation. Mr Lohan underlined that secure supply chains and trusted partnerships are essential to Europe’s AI competitiveness. He also highlighted the role of US businesses as committed partners in helping Europe build and compete globally, while stressing the need for balanced policies that strengthen resilience and give companies the confidence to invest in Europe.
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