Risk communication holds the key to sustainable agri-food

Risk communication is of utmost importance to the agri-food industry – especially when it comes to differentiating ‘hazards’ from ‘risks’. That was the key takeaway from AmCham EU’s sixth Agri-food Risk Roundtable, held on Wednesday, 8 September. This year’s edition focused on how risk assessment and management should be amplified by solid risk communication to generate sound risk perception. The roundtable brought together policy makers from both sides of the Atlantic, industry representatives, NGOs and academia to share best practices regarding different models of risk perception in the food and agriculture sector.

News
9 Sep 2021
Agriculture and food , Environment, Trade
Risk communication holds the key to sustainable agri-food

Introductory remarks from AmCham EU’s CEO, Susan Danger, Matjaž Guček, Director-General and Chief Veterinary Officer, Ministry of Agriculture, Forestry and Food, Slovenia and Clay M. Hamilton, Associate Administrator, Foreign Agricultural Service, U.S. Department of Agriculture emphasised the important role that partnerships and common goals will play in developing effective risk communication to help unlock innovation and promote more sustainable food systems.

The discussion was divided into two panels, the first of which focused on the role of risk assessment and management in enhancing the sustainability of food systems. The second focused on sustainability considerations in the decision-making process. Both panels were moderated by Marie-Cécile Damave, Head of Innovation and International Affairs, Agridées, who navigated the exchange between the distinguished panelists that shared views on how to build trust and confidence in food systems on both sides of the Atlantic between consumers, producers, regulators and industry.

AmCham EU aims to promote sustainable production and consumption through better regulation, trade and international cooperation in line with the EU’s Farm to Fork Strategy. For more on our work on the agri-food sector, read our blogpost on risk communication in the agri-food sector and check out our position paper on the EU’s Farm to Fork Strategy.

Questions about the event or AmCham EU’s work on agri-food issues? Contact Nadia Allen, Senior Policy Adviser (NAL@amchameu.eu)

Related items

Position Paper
22 Oct 2026

Industry calls for repeal of the SCIP database

AmCham EU has joined over 30 industry associations in calling on EU co-legislators to confirm the repeal of the Substances of Concern In articles as such or in complex objects (Products) (SCIP) database, as proposed in the Environmental Omnibus. SCIP costs companies around €225 million a year, yet its intended users, recyclers, barely use it. The Commission itself acknowledges that waste operators find the data unusable and most companies lack the resources to maintain millions of notifications. Repeal would remove a disproportionate reporting layer while keeping obligations for suppliers to inform customers about substances of very high concern. Any future approach should build on existing obligations, not add new ones.

Environment
Simplification
Read more
Read more about Industry calls for repeal of the SCIP database
News
21 Oct 2026

Building fairer food supply chains

On Wednesday, 21 October, AmCham EU met with Pierre Bascou, Director for Sustainability and Income Support, Directorate-General for Agriculture and Rural Development, European Commission, to discuss the revision of the EU’s Unfair Trading Practices (UTP) Directive. The exchange focused on removing existing thresholds, expanding the list of prohibited practices and strengthening protection for those reporting unfair trading practices. Edouard Coppieters, Senior Policy Adviser and Kim Watts, Policy Director, AmCham EU highlighted that companies of all sizes can face unfair trading practices. Across the agri-food supply chain, operators often contend with price volatility and legal pressure, particularly where bargaining power is unequal. The revision presents an opportunity to address these imbalances, strengthen protections and ensure a level playing field for all actors across the food supply chain.

Agriculture and food
Read more
Read more about Building fairer food supply chains
Position Paper
16 Oct 2026

Export controls fit for today's economy

The Dual-Use Regulation gives Europe a common framework for economic security, but divergent national implementation is weakening it. The same transaction can be assessed differently depending on the Member State, with guidance on cloud and software-as-a-service transfers remains unclear. Licensing processes, meanwhile, still assume a physical consignment rather than digital workflows, which sits poorly with how integrated global businesses operate. Companies bear the added cost and legal uncertainty, while the security benefit is limited. A single EU-wide approach to intangible transfers and closer alignment with the US and UK would make controls more predictable and let authorities focus on genuine risks. Read how the revision of the Dual-Use Regulation can deliver a harmonised and future-proof framework for Europe.

Trade
Customs and trade facilitation
Read more
Read more about Export controls fit for today's economy