21 Oct 2026
Building fairer food supply chains
On Wednesday, 21 October, AmCham EU met with Pierre Bascou, Director for Sustainability and Income Support, Directorate-General for Agriculture and Rural Development, European Commission, to discuss the revision of the EU’s Unfair Trading Practices (UTP) Directive. The exchange focused on removing existing thresholds, expanding the list of prohibited practices and strengthening protection for those reporting unfair trading practices. Edouard Coppieters, Senior Policy Adviser and Kim Watts, Policy Director, AmCham EU highlighted that companies of all sizes can face unfair trading practices. Across the agri-food supply chain, operators often contend with price volatility and legal pressure, particularly where bargaining power is unequal. The revision presents an opportunity to address these imbalances, strengthen protections and ensure a level playing field for all actors across the food supply chain.