Susan also highlighted that the transition to a circular economy has a number of challenges namely a lack of price signals which encourage efficient resource reuse and incentivise circular business practices as well as the upfront costs of this transition, such as building up new business models and partnerships, making large R&D investment, financing and upgrading infrastructure.
For an in depth discussion on the subject, you can access the audio recording of our online event on 'Reflections on Europe’s circular economy and what comes next', where we welcomed Marius Vašcega, Head of Cabinet to Commissioner Virginijus Sinkevicius, European Commission as a guest speaker. The event was an opportunity to discuss the European Commission’s objectives with regard to the Circular Economy Action Plan.

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