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Senior business leaders gathered in Antwerp, Belgium to convey a clear message on the state of Europe’s industrial base and the urgent need to restore the continent’s competitiveness. The discussions underscored that the drivers of declining competitiveness are well understood and that decisive action is now required, notably through a systemic reduction of administrative burden, completion of the Single Market and measures to ensure lower energy prices.  

Taking place on Thursday, 11 February, the forum brought together political leaders including Bart De Wever, Prime Minister, Belgium; Emmanuel Macron, President, France; Friedrich Merz, Chancellor, Germany and Ursula von der Leyen, President, European Commission. 

Malte Lohan, CEO and Job Boonstra, Senior Policy Adviser, AmCham EU joined the exchange alongside senior executives from across sectors, reinforcing industry’s call for coordinated policy action to enhance Europe’s competitiveness and investment environment. 

The revision of the Public Procurement Directive (PPD) is a critical opportunity to unlock the full value of public procurement for European competitiveness and resilience. A simpler, more consistent and quality-driven framework would strengthen market access, attract a wider range of bidders and enable public buyers to select best-in-class solutions. 

The revision should prioritise practical ‘how to buy’ reforms, including digitalisation, standardised templates and reusable documentation, to reduce administrative burdens and increase participation. In parallel, ‘what to buy’ reforms should focus on transparent and verifiable criteria that reward performance, security and life-cycle value while avoiding unnecessary complexity that risks reducing competition. 

Learn how, if designed effectively, the PPD can support innovation, resilience and better outcomes for public buyers across the EU.