Pioneering Reusable Packaging in Germany
In 2021 MSD Animal Health became the first manufacturing pharmaceutical company in Germany to implement a reusable packaging system and ship medicines and vaccines in sustainable, reusable boxes. In its quest to lessen its impact on the estimated 177.9 kg of packaging waste that each EU inhabitant generated in 2020, the company reduced its CO2 footprint by more than 50% and saved more than 80% of water by eliminating disposable packaging. In just two years, MSD Animal Health delivered one million reusable boxes in Germany. In light of its success, MSD is now working to introduce reusable boxes into shipping processes in other countries as well.

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A compass for better care
Beating cancer is one fight; protecting the heart through treatment is another. Heart-related complications are now the second leading cause of death among cancer survivors, and with diagnoses in Europe expected to rise 18% by 2040, the challenge will only grow. COMPASS, a €50.5 million initiative bringing together more than 60 partners, is building an AI-powered system that helps flag cardiotoxicity risk early and personalise care, so oncologists and cardiologists can act sooner and keep cancer treatment on track. GE HealthCare leads the industry side of the work, helping turn the research into everyday clinical practice across Europe. Read the full story on Invested in Europe.
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Securing Europe’s place in global life sciences
On Tuesday, 14 July, AmCham EU hosted Csaba Kontor, Policy Assistant, Cabinet of European Commissioner Olivér Várhelyi, for a discussion on strengthening Europe’s competitiveness in the life sciences sector. Moderated by Katerina Valkova (Bristol Myers Squibb), Chair, Healthcare Committee, AmCham EU, the exchange explored how policy decisions can support investment through research and innovation while ensuring patients in Europe can access health innovation. Participants also discussed the importance of resilient EU-US supply chains and regulatory cooperation, as well as the need to avoid divergence and provide the scale and predictability required to sustain Europe’s position as a leading destination for life sciences investment.
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A medical milestone, made in Denmark
Pfizer selected Denmark as the site of the largest vaccine registry study ever undertaken, demonstrating how Europe can attract world-leading life sciences investment when the right conditions are in place. Beginning in 2024, Pfizer partnered with researchers at the Center for Translational Cardiology and Pragmatic Randomized Trials at Herlev-Gentofte Hospital in Copenhagen to assess whether its respiratory syncytial virus vaccine could reduce hospitalisations in adults. Denmark’s innovation-friendly environment, national digital mailbox eBoks and world-class health registries enabled researchers to invite almost the entire adult population to take part, helping recruit more than 500,000 participants. Study materials were made available online, allowing participants to provide informed consent from home, while health registries supported comprehensive tracking and analysis. This milestone shows how strong public-private collaboration and a supportive policy framework can help Europe deliver clinical research at scale and improve health outcomes for citizens. Read the full story on Invested in Europe.
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