A new industrial strategy for the EU

Industry is a vital sector for the European economy. The EU needs a comprehensive industrial strategy in order to improve the global competitiveness of the region. In light of the ongoing COVID-19 crisis, automatisation of processes, the changing context of the job market and the growing importance of environmental concerns, as well as the uncertain geopolitical outlook, AmCham EU outlines four priorities for a new EU industrial strategy. These priorities include digitising European industry: fostering innovation in people, technologies and processes; creating the right environment for a clean future; accelerating the EU circular economy; reinforcing the rules-based trading system and reinvigorating the transatlantic partnership.

News
22 Feb 2021
Digital, Environment, Social impact, inclusion and skills, Trade, Energy
A new industrial strategy for the EU

Industry is a vital sector for the European economy. The EU needs a comprehensive industrial strategy in order to improve the global competitiveness of the region. In light of the ongoing COVID-19 crisis, automatisation of processes, the changing context of the job market and the growing importance of environmental concerns, as well as the uncertain geopolitical outlook, AmCham EU outlines four priorities for a new EU industrial strategy. These priorities include digitising European industry: fostering innovation in people, technologies and processes; creating the right environment for a clean future; accelerating the EU circular economy; reinforcing the rules-based trading system and reinvigorating the transatlantic partnership.

AmCham EU believes that a joined-up strategy for industry that cuts across sectors - from digital and skills, to employment, environment, energy and trade - will help the EU bounce back from a devastating economic recession and ensure Europe’s global competitiveness, protect the jobs associated with the sector, as we step into a new, greener and more digital era of industry. Our recommendations for an effective European industrial strategy address current challenges faced by industry and plot a future course to a more resilient, competitive and prosperous industry for tomorrow.

We look forward to being a part of the dialogue and this year's EU Industry Days to see how companies can continue to support the industrial transformation in the EU. Read our full position paper here.

Each of these priorities comes with a set of recommendations for EU policy-makers to take forward.

Digitising industry:

  • Avoid overregulation of business-to-business application of new technologies;

  • Unlock data-availability to harness the power of data-sharing;

  • Turn AI ethics guidelines into implementable business actions; and

  • Anticipate the workforce transition and work on re-skilling and upskilling programmes.

Clean Future:

  • Greater regulatory certainty to attract investments;

  • Regulatory change to incentivise greener business practices.

Circular Economy:

  • Update of EU and national policy initiatives to encourage effective recycling practices;

  • Consistency of application throughout all EU Member States on reuse and recycling policy.

Trading System:

  • Act to protect the multilateral trade regime;

  • Work ever more closely with like-minded partners to set the rules of the game; and

  • Defend the integrity of the Single Market through trade negotiations.

Related items

Publication
16 Mar 2026

The Transatlantic Economy 2026

Following a year of political and trade tensions between Europe and the United States, commercial ties between the two sides – the deepest and broadest between any two regions in history – have held remarkably strong. In a new study from the American Chamber of Commerce to the EU (AmCham EU) and the US Chamber of Commerce, authors Daniel Hamilton and Joseph Quinlan value the transatlantic economy at a record $9.8 trillion in 2025, up from $9.5 trillion the previous year. This figure comprises an estimated record $2.3 trillion in goods and services trade between Europe and the United States and $7.5 trillion in combined affiliate sales.

Transatlantic
Trade
Read more
Read more about The Transatlantic Economy 2026
News
13 Mar 2026

Discussing digital policy priorities with MEPs in Strasbourg

From Monday, 9 to Wednesday, 11 March 2026, AmCham EU travelled to the European Parliament in Strasbourg for a series of meetings with policymakers to discuss ongoing EU digital policy initiatives. The delegation met with  members of the European Parliament, accredited parliamentary assistants and group policy advisers , to discuss priorities for the EU’s digital agenda. This includes exchanges on AI Omnibus, Digital Omnibus, Cybersecurity Act review, the Digital Networks Act and the upcoming Cloud and AI Development Act. Throughout the meetings, members emphasised the importance of urgent action to support the simplification of overlapping digital rules, strengthening cybersecurity while avoiding fragmentation in the Single Market and supporting innovation through proportionate, risk-based regulation.

Digital
Read more
Read more about Discussing digital policy priorities with MEPs in Strasbourg
News
13 Mar 2026

Joint industry statement urges review of product sustainability labelling

Together with 14 industry associations from various sectors, AmCham EU has signed a joint statement calling for the withdrawal of horizontal label requirements under the Ecodesign for Sustainable Products Regulation. While supporting the objective of improving the sustainability of products placed on the EU market and providing transparent information to consumers, the group warn that introducing horizontal labelling requirements without specific metrics and methodologies risks creating regulatory complexity and consumer confusion. The signatoires urges EU policymakers to instead address the need for a label and potential related requirements through product-specific measures supported by robust methodologies.

Environment
Read more
Read more about Joint industry statement urges review of product sustainability labelling