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At the European Food Forum’s Navigating US Tariffs: Impact on European Food and Drink Trade, Economy and Future Relations, Edouard Coppieters, Senior Policy Adviser, AmCham EU, spoke about the new reality in which US agri-food companies operate. Taking place on Thursday, 9 April, he outlined the continued growth of EU-US agri-trade and the need for the EU to continue to diversify its trade partners, welcoming the recent announcement of deals with Australia and India. Alongside Brando Benifei, MEP (IT, S&D), he noted that tackling the uncertainty created by tariffs is essential and that to this end, the Framework Agreement between the EU and US is a needed stable basis. Although tariffs bring uncertainty, the EU must not lose sight of the predictability steps it can take to ensure it remains competitive and attractive to potential new trading partners.

The EU’s agri-food regulatory framework is fragmented and lacks predictability. The Food and Feed Safety Omnibus is a chance to address these shortcomings by reducing delays, improving consistency and easing compliance burdens that limit market access. 

Uncertainty discourages investment and slows the uptake of new solutions. A more proportionate approach can improve legal certainty and support more consistent implementation across Member States. At the same time, maintaining a science-based, risk-based approach to trade measures is necessary to safeguard food security and avoid supply disruptions. 

Together with 14 other associations, AmCham EU has signed a joint statement on the European Commission’s Digital Omnibus on AI, calling for a clear, simple and innovation-friendly implementation of the AI Act. Co-legislators should swiftly reach an agreement on an ambitious final text that keeps simplification at its core. Measures to streamline overlaps with existing EU legislation and improve legal certainty are essential, alongside targeted adjustments to ensure the framework remains practical. This includes extending grace periods for generative AI labelling requirements, ensuring greater legal clarity for AI systems entering the EU market, preserving the risk-based approach of the AI Act by exempting non high-risk systems from registration, and supporting fixed compliance deadlines for high-risk systems.

Learn how the EU can support a clear and innovation friendly framework in the joint statement.