Mastering the art of media relations
The newly launched Comms talks series returned with its second episode on Friday, 20 May featuring SEC Newgate EU's award-winning media experts Victoria Main, CEO and Anne-Claude Martin, Media Coordinator. The topic of focus? How to ace media relations in Brussels and beyond. During the interactive session, the two shared insights on the overall media landscape in Brussels, tips on getting the most out of your media strategy, what makes journalists tick and how to work best with them. Above all, the two stressed the need for win-win situations and why it's important to remember to keep the human touch when nurturing relationships with journalists and media in Brussels and beyond.

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Branching out with AI
Meta’s open-source Canopy Height Maps helped the European Commission’s Joint Research Centre improve its 2020 Global Forest Cover map, demonstrating how artificial intelligence can strengthen Europe’s ability to monitor forests and advance climate and biodiversity goals. Developed with the World Resources Institute, the maps use Meta’s DINO self-supervised computer vision model to estimate tree height from satellite imagery. This helped researchers apply the five-metre threshold used in many international forest definitions and better distinguish forests from other tree-covered land, including agricultural tree crops. The resulting product, available through the EU Forest Observatory, provides one of the most comprehensive open views of global forest cover. Read more on Invested in Europe.
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The transatlantic relationship at 250 years: a shared history and a forged future
Authored by Malte Lohan, CEO, AmCham EU
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Advancing skills for Europe’s AI transition
On Tuesday, 30 June, AmCham EU hosted a roundtable exploring strategies for preparing Europe’s workforce for the age of artificial intelligence (AI). Members and policymakers analysed how AI is changing roles across sectors and how employers, governments and education providers can respond. Joined by Idoia Mendia, MEP (ES, S&D) and Mario Nava, Director-General, Directorate-General for Employment, Social Affairs and Inclusion, European Commission, the conversation focused on digital and data skills, as well as expanding AI literacy across organisations. Participants also discussed reskilling and public-private cooperation to support a more inclusive labour market. In addition, members shared best practices from their companies and pointed to the need for policy frameworks that support lifelong learning and skills-based hiring. As AI becomes part of everyday work, Europe must close the skills gap to strengthen competitiveness and prepare people for the future of work.
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