Leveraging digital in public and corporate affairs
On Friday, 29 April, AmCham EU kicked off its new Comms talks series celebrating all of those communicators out there. The first meeting of the series featured a discussion on how to leverage digital in public and corporate affairs with Jean-Vianney Philippe, Head of Digital Marketing, Weber Shandwick. The interactive session touched on it all: from dissecting the differences between audience segmentation and targeting in traditional media versus online demographics, to exploring the impacts of new platforms and tools, such as the metaverse, and the role they can play in the world of public affairs.
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