Learn more about this and other stories of American companies’ commitment to the communities they interact with and the places they call home on Invested in Europe.
Invested in Europe: how Oracle is transforming the European tech industry
How can we provide the diverse talent the European technology industry needs? Oracle answers this question with a range of initiatives aimed at upskilling underrepresented communities. Launched in 2017, Oracle4Girls seeks to inspire girls in Spain between the ages of four and 16 to become involved in STEM. Similarly, Reinventa-Tech was set up in 2020 in the midst of the pandemic to train women to fill available technical roles. Finally, Generation Oracle provides people from all backgrounds with the opportunity and resources to break into the technology industry. Each of these important programmes is changing the status quo and making the digital workplace more diverse.

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The Transatlantic Economy Pulse 2026
How are companies adjusting to an evolving transatlantic trade environment? In a year so far marked by geopolitical tensions and economic uncertainty, The Transatlantic Economy Pulse identifies trade and investment trends between Europe and the US in the first half of 2026.
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Industry calls for repeal of the SCIP database
AmCham EU has joined over 30 industry associations in calling on EU co-legislators to confirm the repeal of the Substances of Concern In articles as such or in complex objects (Products) (SCIP) database, as proposed in the Environmental Omnibus. SCIP costs companies around €225 million a year, yet its intended users, recyclers, barely use it. The Commission itself acknowledges that waste operators find the data unusable and most companies lack the resources to maintain millions of notifications. Repeal would remove a disproportionate reporting layer while keeping obligations for suppliers to inform customers about substances of very high concern. Any future approach should build on existing obligations, not add new ones.
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Building fairer food supply chains
On Wednesday, 21 October, AmCham EU met with Pierre Bascou, Director for Sustainability and Income Support, Directorate-General for Agriculture and Rural Development, European Commission, to discuss the revision of the EU’s Unfair Trading Practices (UTP) Directive. The exchange focused on removing existing thresholds, expanding the list of prohibited practices and strengthening protection for those reporting unfair trading practices. Edouard Coppieters, Senior Policy Adviser and Kim Watts, Policy Director, AmCham EU highlighted that companies of all sizes can face unfair trading practices. Across the agri-food supply chain, operators often contend with price volatility and legal pressure, particularly where bargaining power is unequal. The revision presents an opportunity to address these imbalances, strengthen protections and ensure a level playing field for all actors across the food supply chain.
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