Industry and the transatlantic relationship
On Thursday, 13 April, Thibaut L’Ortye, Public Affairs Director, AmCham EU, represented the American business perspective during the Global Public Affairs Forum. Organised by Drive Innovation Insights, Thibaut spoke about the new approaches to industrial policy in the EU and US and what the changes mean for businesses on both sides of the Atlantic. By advocating for strong EU-US ties and promoting cooperation, industry can play a pivotal role in forging deeper transantarctic ties.

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Branching out with AI
Meta’s open-source Canopy Height Maps helped the European Commission’s Joint Research Centre improve its 2020 Global Forest Cover map, demonstrating how artificial intelligence can strengthen Europe’s ability to monitor forests and advance climate and biodiversity goals. Developed with the World Resources Institute, the maps use Meta’s DINO self-supervised computer vision model to estimate tree height from satellite imagery. This helped researchers apply the five-metre threshold used in many international forest definitions and better distinguish forests from other tree-covered land, including agricultural tree crops. The resulting product, available through the EU Forest Observatory, provides one of the most comprehensive open views of global forest cover. Read more on Invested in Europe.
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The transatlantic relationship at 250 years: a shared history and a forged future
Authored by Malte Lohan, CEO, AmCham EU
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Advancing skills for Europe’s AI transition
On Tuesday, 30 June, AmCham EU hosted a roundtable exploring strategies for preparing Europe’s workforce for the age of artificial intelligence (AI). Members and policymakers analysed how AI is changing roles across sectors and how employers, governments and education providers can respond. Joined by Idoia Mendia, MEP (ES, S&D) and Mario Nava, Director-General, Directorate-General for Employment, Social Affairs and Inclusion, European Commission, the conversation focused on digital and data skills, as well as expanding AI literacy across organisations. Participants also discussed reskilling and public-private cooperation to support a more inclusive labour market. In addition, members shared best practices from their companies and pointed to the need for policy frameworks that support lifelong learning and skills-based hiring. As AI becomes part of everyday work, Europe must close the skills gap to strengthen competitiveness and prepare people for the future of work.
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Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
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Connecting business and policymakers to strengthen the voice of American companies in Europe.