The Green Way: innovating for Europe’s sustainable future

Transitioning to a greener economy will be the challenge of our time. The European Union has an ambition to lead the green transition and American companies invested in Europe are committed to fulfilling that ambition. From decarbonising the energy sector to building sustainable food systems; from innovating sustainable mobility solutions to making the economy circular: American companies in Europe are innovating today to achieve a more sustainable tomorrow. Check out the steps our companies are taking towards Europe’s greener future!

News
4 Jul 2021
Environment, Energy, Corporate sustainability
The Green Way: innovating for Europe’s sustainable future

Transitioning to a greener economy will be the challenge of our time. The European Union has an ambition to lead the green transition and American companies invested in Europe are committed to fulfilling that ambition. From decarbonising the energy sector to building sustainable food systems; from innovating sustainable mobility solutions to making the economy circular: American companies in Europe are innovating today to achieve a more sustainable tomorrow. Check out the steps our companies are taking towards Europe’s greener future!

Related items

News
11 Dec 2025

Environmental Omnibus proposal would simplify regulatory landscape

The European Commission’s Environmental Omnibus proposal is a positive first step towards reducing the administrative and regulatory burdens on businesses operating in the EU. Key measures such as streamlining permitting, simplifying industrial emissions reporting, removing the SCIP database and easing Extended Producer Responsibility schemes would help create more efficient and harmonised processes across the EU. Additionally, the proposal’s indication of upcoming work on the Circular Economy Act and the swift implementation of the Packaging and Packaging Waste Regulation would further support a simplified regulatory environment.

By improving efficiency and predictability, the proposal would help foster a stable, investment-driven market in Europe and reinforce the case for sustainable practices. To fully deliver on the potential to reduce burdens for business, co-legislators must now move the Environmental Omnibus across the finish line. AmCham EU stands ready to serve as a resource in their efforts. These simplification initiatives in environmental regulation are crucial to maintaining Europe’s global standing as a hub for business and innovation. 

The Environmental Omnibus proposal is part of the Commission’s simplification agenda and follows its proposed Chemicals Omnibus, which introduced related environmental simplifications in July 2025. These important initiatives continue to drive efforts to cut red tape, reduce regulatory burdens and enhance the EU’s competitiveness.

Environment
Simplification
Read more
Read more about Environmental Omnibus proposal would simplify regulatory landscape
News
9 Dec 2025

Omnibus I: the EU shows it can deliver on simplification, but global firms need further certainty

The Omnibus I political agreement announced yesterday broadly eases the sustainability compliance and due diligence burden for businesses under the Corporate Sustainability Due Diligence Directive (CSDDD) and the Corporate Sustainability Reporting Directive (CSRD), giving much-needed certainty to businesses. It is a significant achievement for the EU’s simplification agenda and ongoing efforts to reduce the regulatory burden. Specifically, the flexibility introduced in terms of the risk-based approach and how companies need to define adverse impacts will alleviate most of the excessive burden that existed under the original CSDDD. The revised transposition timeline of CSDDD to 2029 will also give all parties the necessary time to prepare for implementation.  

 

However, it appears that EU policymakers did not yet sufficiently tackle how these rules apply to the global activities of companies and groups – for example, by limiting the scope of the CSDDD to only those products and services with a logical link to the EU. This is a missed opportunity with far-reaching consequences that keeps legal uncertainty in place for global firms and their supply chains.  This oversight on extraterritorial impact will make the CSDDD more difficult for policymakers to implement and monitor and risks creating confusing overlap with other jurisdictions’ rules. 

 

The EU must use the next steps in the policy-making process – including implementing measures, guidance and future reviews – to fix outstanding challenges in both the CSDDD and the CSRD. In particular, clearer rules on when and how EU legislation impacts global business activities would give companies the predictability they need to invest and support sustainability investments. 

Corporate sustainability
Simplification
Read more
Read more about Omnibus I: the EU shows it can deliver on simplification, but global firms need further certainty
News
5 Dec 2025

Building Europe’s water future, together

Water resilience is becoming increasingly urgent, with global demand expected to exceed supply by 40% by 2030. For over two decades, Coca-Cola in Europe has worked to address this challenge through partnerships with more than 30 non-governmental organisations on over 100 projects across the continent. These initiatives range from restoring wetlands in the Danube Basin to supporting water-smart farming in Spain and Sicily. In a new report, Scaling for Impact, developed with GlobeScan, Coca-Cola Europe outlines key success factors for effective water stewardship partnerships. Discover how the company is helping to build a more resilient water future through collaboration and innovation on Invested in Europe. 

Environment
Read more
Read more about Building Europe’s water future, together