Following a presentation of the political interactions of the EU’s institutions by Nele Devolders, Marsha Turner took the floor to provide a case study of how her association had been impacted by the COVID-19 context. AmCham EU CEO Susan Danger then offered her perspectives on the EU-US policy agenda. Setting the scene of the ‘interesting times’ that the transatlantic relationship has known since the 2008 Financial Crisis, she talked of the importance of business’ role in identifying the positive narrative surrounding globalism and free trade. She pointed to the 16 million jobs that the transatlantic relationship generates in both the US and the EU as evidence of the benefit that openness has brought to the region. In the context of the new US administration she impressed upon the audience her renewed optimism to reset, refresh and rekindle the transatlantic relationship – especially in light of last week’s announcement to suspend tariffs on aircraft and non-aircraft products.
Europe Today: Susan Danger shares perspectives at webinar
How do business interests align with the European political agenda? That was the overarching question of the day at the ‘Europe Today: What Associations Need to Know’ webinar discussion hosted by the American Society of Association Executives and sponsored by Visit Brussels on Tuesday, 9 March. Guest panellists included Nele Devolder, Association Director, Kellen; Marsha Turner, CEO, International Association of Lighting Directors; Susan Danger, CEO, AmCham EU.
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In her 2026 State of the Union address, European Commission President Ursula von der Leyen described ‘a complex age of great possibilities and great perils’. From geopolitical tensions and energy prices to supply chain disruption, businesses operating in Europe face this reality every day. It is an environment that underscores the need for a strong Europe. A stronger, more united Europe is a more attractive place for American companies to invest.
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