As the ePrivacy Regulation moves into trilogue negotiations, the American Chamber of Commerce to the European Union (AmCham EU) calls on co-legislators to prioritise clarity and conistency in their negotiations; laying out top-level recommendations on scope and alignment with GDPR; permitted processing of data; and privacy settings. Further review of these areas will ensure that the objectives of the regulation - to build trust and confidence in services for both consumers and businesses in digital services - are best achieved.
Clarity and consistency key for a strong ePrivacy Regulation
As the ePrivacy Regulation moves into trilogue negotiations, the American Chamber of Commerce to the European Union (AmCham EU) calls on co-legislators to prioritise clarity and conistency in their negotiations; laying out top-level recommendations on scope and alignment with GDPR; permitted processing of data; and privacy settings. Further review of these areas will ensure that the objectives of the regulation - to build trust and confidence in services for both consumers and businesses in digital services - are best achieved.
After four long years since the Commission’s proposal, the institutions' perseverance in bringing this important file to trilogues is comendable. However, in order to avoid limiting Europe’s data-driven economy we encourage negotiating parties to consider reviewing the areas of the draft regulation that we have touched upon in our paper ahead of forming trilogue compromise amendments.
Through this position paper, AmCham EU sets out three high-level points that can guide negotiators during trilogues to ensure Europe is able to continue to protect the confidentiality of communication while allowing for a competitive European data economy. Our first recommendation centres around the need to ensure the clarity of the scope of the regulation to align with the existing General Data Protection Regulation (GDPR) whilst adopting a risk-based approach to the text to ensure consistency between the two. Furthermore, the legal basis for processing of the ePrivacy Regulation must be closely aligned with those of the GDPR. Finally, including lawful bases in Article 8 to allow use of storage capabilities on-device for limited processing activities is welcomed, as well as the deletion of Article 10, provided this does not hinder introducing language that facilitates incentives for further development of privacy-preserving technologies (PPT).
Related items
:focal())
News
11 Dec 2025
STEMming the skills gap
By 2035, high-tech roles will make up a significant share of employment across the EU, yet many young people still lack the digital skills needed to succeed. Amazon is helping bridge this gap through initiatives in Poland and Spain. In Warsaw, the company supports STEM Kindloteka, a modern hub offering young people free, interactive workshops in coding, robotics and virtual reality. In Spain, Amazon is working with the Ministry of Education, Vocational Training and Sports to train 500,000 students in digital and technological skills by 2027. These efforts strengthen Europe’s talent pipeline and support long-term competitiveness. Learn more about Amazon’s commitment to digital skills development on Invested in Europe.
:focal())
News
26 Nov 2025
Brainy in Brittany
Along with beautiful scenery and delicious cuisine, Brittany is a hub for cutting-edge innovation, thanks to strategic investments in research and technology. InterDigital established its largest research centre in Rennes in 2019, employing local engineers to develop next-generation video, wireless and artificial intelligence technologies. The company partners with the French Research Institute for Computer Science and Automation and the University of Rennes 1, fostering collaboration with researchers and students. In 2025, InterDigital was awarded ‘Produit en Bretagne’ accreditation, recognising its regional impact. Learn how InterDigital is investing in European innovation and talent through its state-of-the-art Rennes facility on Invested in Europe.
:focal())
News
20 Nov 2025
Digital Economy Conference 2025: in review
AmCham EU’s 2025 Digital Economy Conference took place on Thursday, 20 November with the theme ‘A transatlantic agenda for growth, innovation and simplification’. The event brought together policymakers, regulators and industry leaders to explore how Europe and the US can align efforts to promote responsible innovation, resilient infrastructure and forward-looking regulation in a rapidly evolving digital landscape.
Malte Lohan, CEO, AmCham EU, opened the conference with remarks highlighting the importance of strong transatlantic partnership to shape digital policy in an increasingly complex global environment.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.