Associations and the ‘new normal’

The global pandemic has heavily impacted the way the EU bubble operates. On Tuesday, 5 October, Susan Danger, CEO, AmCham EU, took part in a hybrid event organised by EURACTIV to discuss how COVID-19 transformed the activities of Brussels-based organisations. She was joined by fellow association leaders, with whom she shared key trends and learnings from the pandemic. She also explored possibilities to strengthen the service offering of trade associations in a hybrid environment.

 

News
6 Oct 2021
Associations and the ‘new normal’

The conversation brought together:

Susan Danger, CEO, AmCham EU
Joseph Elborn, Secretary-General, European Youth Forum
Michael Freytag, European Public Affairs Manager, WEC Europe
Roxane Feller, Secretary-General, Animal Health Europe
Adrian M. Joyce, Secretary-General, EuroACE
Emmanuel Mounier, Secretary-General, EU Travel Tech

The discussion revolved around how associations adapted to challenges such as navigating budget constraints, finding new ways of communicating, revisiting what outreach looks like online and ensuring staff wellbeing and productivity.

The event was rounded off with a look to the future. Speakers took stock of the learnings from the COVID-19 crisis as organisations seek to transition to a ‘new normal’ which combines the best of the virtual and in-person worlds.

 

Related items

Position Paper
25 Sep 2026

Closing the gap between customs and VAT rules

The reform of the Union Customs Code changes who is treated as the ‘importer’ when a non-EU company uses an indirect customs representative. That creates a problem under the EU VAT Directive, which links import VAT deduction to being identified as the importer or consignee. In practice, the non-EU company may no longer meet that requirement, while the customs representative may not qualify for the deduction either.

That could leave import VAT irrecoverable and create uncertainty for businesses using established import models. The Commission should ensure that the non-EU principal can still be identified in customs data for VAT purposes and fix the mismatch between the UCC and the VAT Directive.

Learn more about what changes are needed to keep import VAT deductibility workable under the new customs framework.

Read more about Closing the gap between customs and VAT rules
Position Paper
24 Sep 2026

Gold-plating in practice

"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.

Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.

The paper highlights four key findings:

  • Divergence between Member States is often a bigger cost driver than any single regulatory requirement.

  • Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.

  • Minimum-harmonisation legislation can still create significant Single Market fragmentation.

  • Gold-plating occurs at both national and sub-national levels.

The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.

Simplification
Read more
Read more about Gold-plating in practice
News
23 Sep 2026

Europe in a new era of global competition

On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.

Industry
Simplification
Read more
Read more about Europe in a new era of global competition