The global pandemic has heavily impacted the way the EU bubble operates. On Tuesday, 5 October, Susan Danger, CEO, AmCham EU, took part in a hybrid event organised by EURACTIV to discuss how COVID-19 transformed the activities of Brussels-based organisations. She was joined by fellow association leaders, with whom she shared key trends and learnings from the pandemic. She also explored possibilities to strengthen the service offering of trade associations in a hybrid environment.
The global pandemic has heavily impacted the way the EU bubble operates. On Tuesday, 5 October, Susan Danger, CEO, AmCham EU, took part in a hybrid event organised by EURACTIV to discuss how COVID-19 transformed the activities of Brussels-based organisations. She was joined by fellow association leaders, with whom she shared key trends and learnings from the pandemic. She also explored possibilities to strengthen the service offering of trade associations in a hybrid environment.
The conversation brought together:
Susan Danger, CEO, AmCham EU
Joseph Elborn, Secretary-General, European Youth Forum
Michael Freytag, European Public Affairs Manager, WEC Europe
Roxane Feller, Secretary-General, Animal Health Europe
Adrian M. Joyce, Secretary-General, EuroACE
Emmanuel Mounier, Secretary-General, EU Travel Tech
The discussion revolved around how associations adapted to challenges such as navigating budget constraints, finding new ways of communicating, revisiting what outreach looks like online and ensuring staff wellbeing and productivity.
The event was rounded off with a look to the future. Speakers took stock of the learnings from the COVID-19 crisis as organisations seek to transition to a ‘new normal’ which combines the best of the virtual and in-person worlds.
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On Tuesday 2 December, Thibaut L’Ortye, Senior Director of Public Affairs, AmCham EU presented The Transatlantic Economy 2025 report at AmCham Luxembourg’s Transatlantic Trade and Investment event. Stacey Feinberg, US Ambassador to Luxembourg highlighted the strong ties between Luxembourg and the US, with over 150,000 people employed thanks to the partnership. During his section, Mr L’Ortye presented the results of the report, with a particular focus on the resiliency of the EU-US relationship. Despite differing views on certain issues, the transatlantic partnership remains the most integrated in the world, directly responsible for 16 million jobs and one third of global GDP.
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AmCham EU is pleased to announce a new record in membership, closing the year with 169 member companies. This milestone highlights the continued commitment of US businesses operating in Europe and the collective effort to strengthen the transatlantic relationship. We thank all our members for their trust and engagement. We look forward to continued collaboration in 2026. Hear more on this milestone from Malte Lohan, CEO, AmCham EU here.
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By 2035, high-tech roles will make up a significant share of employment across the EU, yet many young people still lack the digital skills needed to succeed. Amazon is helping bridge this gap through initiatives in Poland and Spain. In Warsaw, the company supports STEM Kindloteka, a modern hub offering young people free, interactive workshops in coding, robotics and virtual reality. In Spain, Amazon is working with the Ministry of Education, Vocational Training and Sports to train 500,000 students in digital and technological skills by 2027. These efforts strengthen Europe’s talent pipeline and support long-term competitiveness. Learn more about Amazon’s commitment to digital skills development on Invested in Europe.
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