The attractiveness of Europe is under threat. A heavy regulatory agenda, protectionist trends and sluggish growth have created a difficult environment for business in a context of global uncertainty. But the future does not have to be bleak. With decisive action, the EU can reset the agenda and strengthen its competitiveness in the global economy. Attractiveness of Europe: Agenda for Action 2024-2029 – AmCham EU’s new vision for the EU’s upcoming legislative mandate – outlines the three priority areas that should drive the European political agenda to strengthen the attractiveness of the region and tackle global issues.
AmCham EU’s vision for the future: Attractiveness of Europe: Agenda for Action 2024-2029

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Reducing complexity in Europe’s digital rulebook
The EU’s digital regulatory landscape has expanded significantly in recent years. While the creation of these rules pursues important objectives, their interaction has not always been fully aligned, creating legal uncertainty and increased compliance burdens for businesses.
The European Commission’s proposals for a Digital Omnibus and the Digital Omnibus on AI Regulation Proposal (AI Omnibus) both offer opportunities to improve coherence across the EU’s digital rulebook while supporting Europe’s competitiveness in the digital economy. Both initiatives represent a positive step forward, but further refinements will be needed to ensure they fully deliver on their objectives while maintaining high standards for safety and fundamental rights.
The AI Omnibus focuses on the AI Act, while the Digital Omnibus addresses broader elements of the digital acquis, including data and cybersecurity legislation. Together, they aim to reduce fragmentation and streamline obligations across multiple frameworks. Explore below how these proposals can better support innovation and competitiveness in Europe.
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Advancing EU data and cybersecurity rules through the Digital Omnibus
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Supporting artificial intelligence uptake through the AI Omnibus
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