AmCham EU elects Zeger Vercouteren as new Chair

Brussels, 8 October 2020 – The American Chamber of Commerce to the European Union (AmCham EU) announced today that Zeger Vercouteren, Vice President, Worldwide Government Affairs & Policy, Europe, Middle East and Africa (EMEA) and Global Supply Chain Initiatives, Johnson & Johnson (J&J), has been elected as its new Chair.

News
7 Oct 2020
AmCham EU elects Zeger Vercouteren as new Chair

Mr Vercouteren works directly with J&J’s EMEA Business Segment Presidents to foster policy change. He also serves on J&J’s Diversity & Inclusion Advisory Board for the EMEA region. Mr Vercouteren is also a member of the J&J Foundation Board and Board Member of the European Policy Center (EPC). He has been an active member of AmCham EU for ten years, including currently as Chair of the Brexit Task Force and formerly as Board Member. Prior to joining J&J, Mr Vercouteren headed Baxter’s European government affairs and was Deputy Director General of Eucomed, representing the medical devices industry. He also has a background in business services.

On his priorities for AmCham EU, Mr Vercouteren stated: ‘With its historic economic recovery plan, the EU has the opportunity to usher in a new era of prosperity for all citizens. The current situation requires bold policy action focused on strengthening the Single Market, contributing to the green and digital revolutions and supporting the multilateral trading system. There has never been a more critical time for business, civil society and government to work together. We need to continue to foster greater trust and understanding with society if we want to be recognised as legitimate and constructive partners. AmCham EU remains a bridge-builder committed to a more competitive and inclusive Europe.’

Mr Vercouteren also emphasised the importance of joining forces with representatives of member companies and staff: ‘With the great insight, advice and feedback that I gathered from members, I feel more confident than ever that together we can build an even stronger AmCham EU that enables business, contributes to policy and serves society.’

Zeger Vercouteren succeeds Maxime Bureau, Director, Government Affairs & Sustainability, Europe & MEA, 3M, who served as Chair over the last three years. Mr Vercouteren will commence his two-year term on 20 October 2020.

Related items

News
27 Jul 2026

Turnberry Deal has brought a degree of predictability to transatlantic trade and investment, anniversary survey finds

Transatlantic
Read more
Read more about Turnberry Deal has brought a degree of predictability to transatlantic trade and investment, anniversary survey finds
Position Paper
24 Jul 2026

Integrating extraterritoriality into CS3D guidance

The European Commission’s forthcoming guidance on the Corporate Sustainability Due Diligence Directive (CS3D) should:

  • allow companies to voluntarily prioritise chains of activities with a meaningful connection, which should be further defined in the guidance, to the EU or based on a global risk-based approach in cases where companies have global integrated supply chains;

  • recognise that companies may face conflicting or overlapping legal requirements between EU and third-country legislation, particularly in relation to information gathering, audits, data transfers, supplier disengagement and cooperation with authorities;

  • clarify how companies should document and manage circumstances in which third-country law restricts or prevents a due diligence measure;

  • recognise interactions with competent local authorities, regulatory inspections, permits, licences and other official approvals as potentially relevant sources of due diligence information; and

  • protect companies from liability where they have followed a reasonable, documented and good-faith process, including where another stakeholder might have prioritised risks or selected due diligence measures differently.

  • If these measures are included in the guidance, they would help the CS3D deliver meaningful and effective due diligence, rather than an exhaustive mapping of every global business relationship. Flexibility, proportionality and legal certainty can help companies progressively develop credible global systems while directing resources towards the most significant risks and the areas where they have the greatest ability to achieve positive outcomes.

Learn more in our contribution and paper.

Corporate sustainability
Read more
Read more about Integrating extraterritoriality into CS3D guidance
News
22 Jul 2026

Banking Competitiveness Report: Single Market integration and openness must drive reform

The European Commission’s Banking Competitiveness Report comes at a critical moment for Europe’s investment agenda. Closing Europe’s investment gap requires a banking sector able to mobilise capital at the scale the Savings and Investments Union demands. This is dependent on a Single Market that is not only competitive and integrated but open for all banks operating in the EU to act as facilitators of investment. The report provides a window of opportunity to anchor that openness at the centre of the competitiveness agenda.

The report correctly identifies a set of barriers holding back Europe’s banking competitiveness, both in the regulatory framework and in the way that framework is supervised. Undue complexity and divergent national implementation continue to raise the cost of financing for European households and businesses, underlining the need for an ambitious banking omnibus that simplifies rules and delivers greater consistency across the EU. At the same time, the report is right to call for a more proportionate, risk-focused supervisory culture that examines whether burdensome practices are weakening the attractiveness of Europe’s banking ecosystem. A new banking competitiveness agenda should build on both priorities: simpler, more coherent rules and supervision that enables internationally active banks to support investment.

Internationally active banks, including third-country groups with a substantial European footprint, are central to delivering this agenda. These institutions channel global capital to European companies, underpin the liquidity and depth of EU capital markets and help international investors finance opportunities in Europe. Europe remains a strategic market for these firms, and their investment demonstrates confidence in European growth, European companies and European opportunity.

The test of genuine integration is whether a banking group can serve customers across the Single Market without rebuilding its operations in each Member State. The report recognises that divergent national application of EU rules discourages banks from offering pan-European services and consequently results in costly duplication and regulatory burden across jurisdictions. A more competitive framework would enable European and international institutions to thrive in Europe, offering clients choice and a full suite of payment and banking services across the Single Market.

Coherent implementation will determine whether these reforms enhance competitiveness. Where the framework adapts international standards to EU specificities, the test should be whether the result preserves a level playing field for banks competing in global markets and remains consistent with the standards those banks apply across jurisdictions.

Financial services
Read more
Read more about Banking Competitiveness Report: Single Market integration and openness must drive reform