Brussels, 8 October 2020 – The American Chamber of Commerce to the European Union (AmCham EU) announced today that Zeger Vercouteren, Vice President, Worldwide Government Affairs & Policy, Europe, Middle East and Africa (EMEA) and Global Supply Chain Initiatives, Johnson & Johnson (J&J), has been elected as its new Chair.
AmCham EU elects Zeger Vercouteren as new Chair
Brussels, 8 October 2020 – The American Chamber of Commerce to the European Union (AmCham EU) announced today that Zeger Vercouteren, Vice President, Worldwide Government Affairs & Policy, Europe, Middle East and Africa (EMEA) and Global Supply Chain Initiatives, Johnson & Johnson (J&J), has been elected as its new Chair.

Mr Vercouteren works directly with J&J’s EMEA Business Segment Presidents to foster policy change. He also serves on J&J’s Diversity & Inclusion Advisory Board for the EMEA region. Mr Vercouteren is also a member of the J&J Foundation Board and Board Member of the European Policy Center (EPC). He has been an active member of AmCham EU for ten years, including currently as Chair of the Brexit Task Force and formerly as Board Member. Prior to joining J&J, Mr Vercouteren headed Baxter’s European government affairs and was Deputy Director General of Eucomed, representing the medical devices industry. He also has a background in business services.
On his priorities for AmCham EU, Mr Vercouteren stated: ‘With its historic economic recovery plan, the EU has the opportunity to usher in a new era of prosperity for all citizens. The current situation requires bold policy action focused on strengthening the Single Market, contributing to the green and digital revolutions and supporting the multilateral trading system. There has never been a more critical time for business, civil society and government to work together. We need to continue to foster greater trust and understanding with society if we want to be recognised as legitimate and constructive partners. AmCham EU remains a bridge-builder committed to a more competitive and inclusive Europe.’
Mr Vercouteren also emphasised the importance of joining forces with representatives of member companies and staff: ‘With the great insight, advice and feedback that I gathered from members, I feel more confident than ever that together we can build an even stronger AmCham EU that enables business, contributes to policy and serves society.’
Zeger Vercouteren succeeds Maxime Bureau, Director, Government Affairs & Sustainability, Europe & MEA, 3M, who served as Chair over the last three years. Mr Vercouteren will commence his two-year term on 20 October 2020.
Related items
:focal())
The Transatlantic Economy 2026
Following a year of political and trade tensions between Europe and the United States, commercial ties between the two sides – the deepest and broadest between any two regions in history – have held remarkably strong. In a new study from the American Chamber of Commerce to the EU (AmCham EU) and the US Chamber of Commerce, authors Daniel Hamilton and Joseph Quinlan value the transatlantic economy at a record $9.8 trillion in 2025, up from $9.5 trillion the previous year. This figure comprises an estimated record $2.3 trillion in goods and services trade between Europe and the United States and $7.5 trillion in combined affiliate sales.
:focal())
Discussing digital policy priorities with MEPs in Strasbourg
From Monday, 9 to Wednesday, 11 March 2026, AmCham EU travelled to the European Parliament in Strasbourg for a series of meetings with policymakers to discuss ongoing EU digital policy initiatives. The delegation met with members of the European Parliament, accredited parliamentary assistants and group policy advisers , to discuss priorities for the EU’s digital agenda. This includes exchanges on AI Omnibus, Digital Omnibus, Cybersecurity Act review, the Digital Networks Act and the upcoming Cloud and AI Development Act. Throughout the meetings, members emphasised the importance of urgent action to support the simplification of overlapping digital rules, strengthening cybersecurity while avoiding fragmentation in the Single Market and supporting innovation through proportionate, risk-based regulation.
:focal(1377x495:1378x496))
Getting the view from Washington, DC with Jovita Neliupšienė, EU Ambassador to the US
On Thursday, 12 March, AmCham EU hosted Jovita Neliupšienė, EU Ambassador to the US for a townhall discussion on the outlook for EU–US relations and the evolving economic and geopolitical environment shaping the transatlantic partnership. Moderated by Malte Lohan, CEO, AmCham EU, participants reflected on the importance of maintaining a strong and stable transatlantic relationship that continues to underpin investment, innovation and jobs on both sides of the Atlantic.
The discussion explored perspectives from Washington on the current state of the partnership, the work of the EU Delegation in engaging US policymakers in Washington, DC and the outlook for transatlantic trade and economic cooperation. Participants also examined how the EU and the US can preserve open investment flows, avoid escalation in trade tensions and work together to address shared challenges such as global overcapacity and supply chain resilience.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.