AmCham EU elects Zeger Vercouteren as new Chair

Brussels, 8 October 2020 – The American Chamber of Commerce to the European Union (AmCham EU) announced today that Zeger Vercouteren, Vice President, Worldwide Government Affairs & Policy, Europe, Middle East and Africa (EMEA) and Global Supply Chain Initiatives, Johnson & Johnson (J&J), has been elected as its new Chair.

News
7 Oct 2020
AmCham EU elects Zeger Vercouteren as new Chair

Brussels, 8 October 2020 – The American Chamber of Commerce to the European Union (AmCham EU) announced today that Zeger Vercouteren, Vice President, Worldwide Government Affairs & Policy, Europe, Middle East and Africa (EMEA) and Global Supply Chain Initiatives, Johnson & Johnson (J&J), has been elected as its new Chair.

Mr Vercouteren works directly with J&J’s EMEA Business Segment Presidents to foster policy change. He also serves on J&J’s Diversity & Inclusion Advisory Board for the EMEA region. Mr Vercouteren is also a member of the J&J Foundation Board and Board Member of the European Policy Center (EPC). He has been an active member of AmCham EU for ten years, including currently as Chair of the Brexit Task Force and formerly as Board Member. Prior to joining J&J, Mr Vercouteren headed Baxter’s European government affairs and was Deputy Director General of Eucomed, representing the medical devices industry. He also has a background in business services.

On his priorities for AmCham EU, Mr Vercouteren stated: ‘With its historic economic recovery plan, the EU has the opportunity to usher in a new era of prosperity for all citizens. The current situation requires bold policy action focused on strengthening the Single Market, contributing to the green and digital revolutions and supporting the multilateral trading system. There has never been a more critical time for business, civil society and government to work together. We need to continue to foster greater trust and understanding with society if we want to be recognised as legitimate and constructive partners. AmCham EU remains a bridge-builder committed to a more competitive and inclusive Europe.’

Mr Vercouteren also emphasised the importance of joining forces with representatives of member companies and staff: ‘With the great insight, advice and feedback that I gathered from members, I feel more confident than ever that together we can build an even stronger AmCham EU that enables business, contributes to policy and serves society.’

Zeger Vercouteren succeeds Maxime Bureau, Director, Government Affairs & Sustainability, Europe & MEA, 3M, who served as Chair over the last three years. Mr Vercouteren will commence his two-year term on 20 October 2020.

Related items

News
28 May 2026

Future lawyers for a future Member State

As Ukraine advances on its path toward EU accession, the country will need legal experts who understand both Ukrainian law and the EU’s complex legal framework. Jones Day is helping prepare the next generation of lawyers through its ‘Future in Europe Program – European Union Law Studies for Ukraine’, launched in April 2026 in partnership with Chernivtsi National University. Open to law students across Ukraine, the 14-session online course covers core areas of EU law, from internal market legislation and trade to competition, intellectual property, human rights and environmental, social and governance considerations. By expanding access to legal education, the programme supports Ukraine’s future in the EU and strengthens the foundations for the rule of law. Read the full story on Invested in Europe

Social impact, inclusion and skills
Read more
Read more about Future lawyers for a future Member State
Position Paper
27 May 2026

Strengthening connectivity through the Digital Networks Act

The Digital Networks Act (DNA) can help the EU build a more coherent connectivity framework for businesses operating across borders. Today, fragmented rules and complex compliance obligations continue to hold back innovation and Europe’s competitiveness.

To this end, the DNA must reduce – not add to – regulatory complexity, ensure legal certainty and avoid duplication with existing EU legislation. It should support investment in next-generation networks while avoiding duplication with existing EU frameworks. Clear scope will be essential to prevent unintended overlap with cloud, content delivery networks or private networks.

Read more on how the DNA can support Europe’s digital transition and long-term competitiveness.

Digital
Read more
Read more about Strengthening connectivity through the Digital Networks Act
News
27 May 2026

The Circular Economy Act: a silver bullet for harmonisation?

On Wednesday, 27 May, AmCham EU hosted Paulina Dejmek Hack, Head of Cabinet for Jessika Roswall, Commissioner for Environment, European Commission, for a discussion on the upcoming Circular Economy Act. Moderated by Luca Ibelli (Procter & Gamble), Vice-Chair, Environment Committee, AmCham EU, the exchange explored how the Act can support Europe’s wider simplification agenda by reducing fragmentation and strengthening competitiveness. Participants also discussed the importance of a harmonised framework grounded in a clear business case, ensuring circular economy policies help companies operate effectively across the Single Market.

Environment
Read more
Read more about The Circular Economy Act: a silver bullet for harmonisation?