Time to make tech fit for Europe
As part of its ambitious sustainability goals, Microsoft is working with partners across Europe to help shape a greener tomorrow. Through a collaboration with Microsoft, Danfoss, a Danish engineering company, has created a cloud based IoT solution providing food retailers with new ways to manage operations by using a combination of sensors and data algorithms. These new solutions in turn help to realise up to 40% net savings in energy consumption and enable retailers to reduce food loss, energy consumption and optimize overall store performance.
Learn more at The Green Way and join the conversation on Twitter with #EUGreenWay.

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Making web scraping rules work for AI
The European Data Protection Board’s draft guidelines on web scraping for generative AI are an opportunity to provide greater legal certainty and support Europe’s AI competitiveness. However, some proposed requirements risk creating disproportionate burdens for AI developers.
A pragmatic, risk-based approach is needed to ensure the rules reflect the technical realities of AI development. This includes proportionate transparency obligations, recognition of the need for diverse training datasets and greater alignment with the AI Act and Digital Omnibus. Clear, harmonised rules are essential to protect personal data while enabling innovation.
Read our consultation response to learn more about the recommendations.
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Digital Economy Conference 2026: in review
AmCham EU’s 13th Annual Transatlantic Digital Economy Conference took place on Thursday, 5 November, under the theme Cutting through complexity. The event brought together policymakers, regulators and industry leaders to discuss how clear, workable frameworks and closer EU-US cooperation can bring more coherence to the digital landscape and support economic growth.
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Industry calls for repeal of the SCIP database
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