Mastering the art of media relations

The newly launched Comms talks series returned with its second episode on Friday, 20 May featuring SEC Newgate EU's award-winning media experts Victoria Main, CEO and Anne-Claude Martin, Media Coordinator. The topic of focus? How to ace media relations in Brussels and beyond. During the interactive session, the two shared insights on the overall media landscape in Brussels, tips on getting the most out of your media strategy, what makes journalists tick and how to work best with them. Above all, the two stressed the need for win-win situations and why it's important to remember to keep the human touch when nurturing relationships with journalists and media in Brussels and beyond.

News
19 May 2022
Mastering the art of media relations

Related items

News
19 Jun 2026

Stressing the importance of open trade in Strasbourg

From Tuesday, 16 to Wednesday, 17 June, AmCham EU travelled to the European Parliament in Strasbourg, France for a series of meetings on EU trade and external affairs policy developments. The delegation engaged with Members of the European Parliament and political group advisers to share business perspectives on the future of the EU-US relationship. Discussions focused on the need to reset transatlantic trade and investment ties, strengthen Europe’s competitiveness and preserve open, rules-based markets. Members also highlighted the importance of avoiding tariffs, reducing regulatory complexity, deepening cooperation on economic security, critical supply chains and digital policy as well as ensuring that resilience measures remain proportionate, predictable and open to trusted partners.

Read more about Stressing the importance of open trade in Strasbourg
News
19 Jun 2026

How can Europe strengthen its digital resilience while remaining open to the partnerships that drive AI innovation? On Wednesday, 17 June, Malte Lohan, CEO, AmCham EU, addressed this at a conference organised by the Cypriot Presidency of the Council of the EU in Nicosia, Cyprus. Discussions focused on how Europe can build a more resilient digital ecosystem while remaining an attractive destination for investment and innovation. Mr Lohan underlined that secure supply chains and trusted partnerships are essential to Europe’s AI competitiveness. He also highlighted the role of US businesses as committed partners in helping Europe build and compete globally, while stressing the need for balanced policies that strengthen resilience and give companies the confidence to invest in Europe.

Presidency
Digital
Simplification
Read more
Read more about
Position Paper
16 Jun 2026

Implementing the EU-US Joint Statement

With the EU having formally adopted the tariff reductions agreed under the EU-US Framework Agreement, the two sides now have an opportunity to enter a new phase.

The agreement has the potential to help restore stability and predictability for citizens and businesses on both sides of the Atlantic and provide the basis for continued collaborationbetween the EU and US. The goal should be to bring their shared $9.8 trillion commercial relationship to a more constructive place, focusing on cooperation where interests align.

Transatlantic
Trade tensions
Read more
Read more about Implementing the EU-US Joint Statement