On Thursday, 21 November, AmCham EU, DIGITALEUROPE and the Swedish National Board of Trade held a roundtable discussion on the challenges and opportunities in digital trade. The discussion focused on progress in standardisation and critical technologies, highlighting the value of EU-US cooperation under the Trade and Technology Council (TTC). Participants emphasised the significance of ongoing e-commerce negotiations and the WTO moratorium, as well as aligning digital trade policies to tackle emerging priorities. Strengthening partnerships with like-minded allies through free trade agreements and digital partnerships is essential for fostering innovation and growth. Collaboration remains pivotal for shaping the future of global digital trade.
Advancing opportunities in digital trade

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Authored by Malte Lohan, CEO, AmCham EU
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MC14: deep concern over e-commerce moratorium deadlock
The American Chamber of Commerce to the EU (AmCham EU) is deeply concerned by World Trade Organization members’ failure to reach agreement on the moratorium on E-Commerce at the 14th Ministerial Conference (MC14) in Cameroon. The absence of an agreement undermines legal certainty for businesses and consumers worldwide. This deadlock further underscores the need for significant WTO reform.
Since its introduction, the moratorium on customs duties on electronic transmissions has played a vital role in enabling the global digital economy by ensuring the smooth cross-border exchange of digital goods and services. In an increasingly digitalised global economy, predictability remains essential for companies of all sizes operating across borders.
WTO members must now renew efforts to re-instate the moratorium at the next General Council meeting as a matter of priority. Delivering such an outcome would strengthen the multilateral trading system and better reflect the realities of modern trade.
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